COVER STORY
Why US? And why now? F
ounded in London in 2017, Yaspa is an award-winning fintech specialising in instant payment and identity services. Now, the company is bringing its expertise from the UK and Europe to support operators in the United States. Based in Atlanta, I lead our teams as we focus on what we believe to be the most exciting growth market for open banking and iGaming.
WHO IS YASPA?
We provide Intelligent Payments, going beyond simple money transfers by incorporating valuable, real-time data and insights using open banking – or ‘Pay by Bank’ – technology. This provides faster, more
secure, and more cost-effective transactions compared to traditional card payments. For the iGaming sector, the insights we provide to operators completely change the way payments are thought of. By using AI and analysing consented, real-time financial data at the point of transaction, we provide firms with actionable insights, allowing them to understand how players behave and to optimise player lifetime value (LTV). This includes affordability checks, so operators can gauge how much players can deposit safely without interrupting play, responsible gaming checks by identifying markers of harm of potentially at-risk players, and fraud detection, flagging bonus abuse,
Yaspa CEO James Neville explores the rise of open banking in US iGaming – and why the biggest opportunities lie in North America.
account takeovers, or any other suspicious activity to protect against fraudulent actors. We also help streamline the KYC process, removing another barrier to entry for players. A key offering for the US market is our Guaranteed Automated Clearing House (ACH) solution. The ACH network is the primary system for bank-to-bank transfers in the US but can be slow and prone to failures or returns. Yaspa’s solution enhances this by performing real-time account checks and risk analysis to guarantee the payment, eliminating the risk of failed payments and improving deposit success rates – thus leading to a better experience for both players and operators.
6 OCTOBER 2025 GIO
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