NEWS
Merkur Group fi nalises acquisition of Gaming Arts
In May of this year, Merkur Group was granted a licence to manufacture and distribute Merkur products in the state of Nevada. At the same time, the Nevada Gaming Commission approved the acquisition of Gaming Arts, LLC, a Las Vegas-based gaming technology provider. This transaction was successfully completed on 15 September.
“The acquisition is a key element of our re-entry strategy into the U.S. market, one of the most respected and strictly regulated gaming markets worldwide. With Gaming Arts, we are now able to place Merkur products directly in a wide range of U.S. jurisdictions. This marks an important step in expanding our international growth beyond European borders,” said
Dominik Raasch, Management Board Member, Merkur Games.
Gaming Arts is recognised as a
pioneer in technological innovation in the U.S. gaming market. Its current 68-member team develops slot machines, games, bingo and keno solutions, as well as electronic table games, with a clear focus on the requirements and preferences of the U.S. market. As part of the acquisition, the portfolio will be expanded to include Merkur cabinets, highlighted by the recent U.S. launch of the Mod Ex family paired with Gaming Arts game content.
Zitro teases big reveal at Global Gaming Expo (G2E) in Las Vegas
will take place exclusively at the show, an experience said to be crafted to awaken the senses. While details remain under wraps, this launch marks a signifi cant step forward in the company’s product roadmap, and interest in this addition is already growing, making Zitro’s presence a must-see at G2E 2025.
Zitro is gearing up for a milestone appearance at this year’s Global Gaming Expo (G2E) in Las Vegas, promising an experience fi lled with new content, innovation, and a highly anticipated product debut. Located in a premium new space on Fremont Street, Zitro’s booth will be 120 per cent larger than last year, marking the company’s most signifi cant investment at G2E to date. Zitro’s expanded presence underscores its unstoppable growth and commitment to the U.S. market.
Building on this momentum, a “new unveiling”
In addition to this exciting reveal, attendees will experience an impressive showcase of new game titles for Zitro’s proven performer cabinet, CONCEPT. Featured games include fan favourites like Legendary Sword and King Fu Frog, and exciting additions such as River Gold, Tied Up! Coins, Goddess Saga, and Ancient Link. Also debuting are thrilling new adventures with Haunted Fortune, Octo Gold, Rainbow Birds, and Spin Fu, among others – all part of a new wave of content designed to deliver diverse gameplay experiences and drive performance on casino fl oors.
CasinoHawks rebrands for UK market
CasinoHawks, the UK-facing affi liate brand of Game Lounge, has unveiled a bold new look and content strategy designed to strengthen its position in one of the world’s most competitive online gambling markets.
Launched in 2012, CasinoHawks has built its reputation as a trusted source of casino knowledge for British gamblers, providing detailed reviews, expert-led insights, and
industry news for more than a decade. Its latest refresh represents a signifi cant step forward in creating a more modern, engaging, and unmistakably British identity for the brand. The new strategy places a sharper focus on delivering value to UK players through locally relevant, expert-driven content. Reviews are now written exclusively by UK-based specialists, ensuring recommendations refl ect the needs of domestic audiences.
Alongside this, the site’s visual identity has been refreshed with a new colour palette, updated branding, and a reimagined logo - with the hawk symbolising sharp insight and the checkmark representing trustworthiness and compliance.
4 OCTOBER 2025
Golden Gate Casino launches futuristic gaming fl oor
The Golden Gate Hotel & Casino, Las Vegas’ oldest operating casino and a downtown landmark, is making history once again. The property has partnered exclusively with Interblock, a world leader in luxury electronic table games (ETGs), to transform its casino fl oor into the fi rst downtown table games pit powered entirely by ETGs.
The new ETG zone will feature a mix of Interblock’s latest craps, roulette, and blackjack titles,
creating an engaging environment where
players can enjoy all their favourite
games in one dynamic space.
“We’re excited to reimagine the player experience at Golden Gate with an ETG arena that combines the thrill of traditional table games with the variety and fun today’s players expect,” said Derek Stevens, CEO of Circa Hospitality Group. “Being the oldest property in Las Vegas, Golden Gate has a history of fi rsts, and we’re proud to keep that spirit alive by introducing the city’s latest gaming innovation.”
Siddharth Dixit joins evoke Group Exec Committee
Evoke plc, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888, and Mr. Green, has announced the appointment of Siddharth Dixit as chief strategy and transformation offi cer and as a member of the Group’s Executive Committee. Reporting to the CEO, Per Widerström, Siddharth will be responsible for corporate strategy, M&A and business
development, amongst other things.
Dixit brings over 15 years of experience in corporate strategy, business development
and transformation. He joins evoke from Virgin Media O2, where he led on the development and execution of the Company’s growth strategy. Prior to his time at Virgin Media O2, Siddharth held senior roles in a number of leading international organisations including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.
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