SOFTSWISS
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Vitali Matsukevich on what’s next for SOFTSWISS
Rory Kuypers had a chat with Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, about his goals, initiatives and plans for the future of the company as it approaches its 15th anniversary. Here’s what was said.
Which of your products is experiencing the most growth? Why do you think that is? Growth is a multifaceted concept. You can grow through innovative features within your solution like our Jackpot Aggregator does with its unique network jackpots. You can also expand through new product launches, such as the mentioned Lotto Software and Retail Betting solution.
But in terms of figures and scale, our Game Aggregator is this year’s significant achiever. It now offers more than 23,500 exclusive games, with 7,000 titles added in 2024 alone. Our network of game providers has expanded by 30%, reaching over 270 partners. The platform processes over 13 billion euro in bets from more than 6 million players monthly. All this makes the SOFTSWISS Game Aggregator the biggest content hub in the industry at the moment.
Would you tell us about the acquisition of Turfsport and what opportunities this provides for the company?
South Africa presents huge potential with growing internet access, affordable mobile devices and a growing appetite for gambling among local audiences. SOFTSWISS has long been analysing this market and planning to enter it through an M&A procedure. Turfsport became an ideal partner for us for several reasons. It has 35 years of industry experience and works with over 40 operators in the region. But most importantly, SOFTSWISS and Turfsport share the same values of delivering innovative products and services. Thanks to this partnership, we have already taken several giant steps. SOFTSWISS is now certified under the South African B2B manufacture licence for its Casino Platform and Sportsbook.
Our collaboration also resulted in the launching of new, unique products. In August, we rolled out the SOFTSWISS Lotto Software and Retail Betting Solution. In September, a new innovative Horseracing module was integrated into our Sportsbook platform. And, of course, more is yet to come – the South African market offers many opportunities to expand our product offerings.
12 NOVEMBER 2024 GIO
What safer gambling initiatives are the company implementing?
A safe and responsible gambling environment is one of SOFTSWISS’ top priorities. We constantly implement additional measures to promote safer gambling across all our platforms.
We invest in employee training to equip our team with the skills to interact responsibly with players. For that, we collaborate with organisations like Betknowmore Global and RGF Malta.
We partner with international support organisations that help players overcome their gambling issues. We’re working to expand the list of services and software, such as BetBlocker, which limits access to gambling sites. To improve the efficiency of our anti-fraud activity, we are developing a proprietary Responsible Gaming Risk Scoring Tool. This tool uses machine learning algorithms to identify potential gaming issues in real time and intervene proactively to prevent them. A responsible gambling approach is a long game that requires constantly reviewing standards. For example, we recently reduced the industry-conventional thresholds for indicators of problem gambling by 10%. As we grow, we’ll explore new ways to promote safer gambling and support players.
I’ve noticed photos of SOFTSWISS’ female executives participating in the Pink October campaign on their LinkedIn profiles. Why is this campaign important to the company, and does SOFTSWISS have similar initiatives for men? For those who may not be aware – Pink October is a global movement for breast cancer awareness. SOFTSWISS, as a company creating a vibrant and inclusive workplace culture, supports initiatives to improve employees’ well-being. Last year our Pink October initiative was followed by Movember, a global movement for men’s health issues awareness. While Pink October is underway, we are also planning to hold Movember for the second time in a row.
Activities like these epitome our core values – “We care” and “We see people”. So, no wonder their implementation is integral to our HR team’s work.
What are the company’s aims leading into the year’s final stretch?
We have one major event on the horizon until the end of the year – SiGMA Europe in Malta. SOFTSWISS plans to make some splash there, as industry expos are an excellent platform to showcase our leading positions.
Of course, we will participate in other events focusing on those in Latin America, where our Non-Executive Director in the region, Rubens Barrichello, will be actively involved.
Very soon, we will share the industry trends we identified during our research with the iGaming community. We’ve been conducting this research for several years in a row and believe it is very important for the industry. We also look forward to securing certification for the SOFTSWISS Casino Platform and Sportsbook solutions in Brazil, aiming to become the first certified software provider in that market.
We have specific KPIs for commercial performance that I won’t disclose publicly. However, they are achievable, promising a successful 15th anniversary year for SOFTSWISS.
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