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G2E REVIEW


BMM Innovation Group promotes its leading- edge compliance, cybersecurity, training solutions at G2E 2024, elevating its mission to strengthen the gaming industry


Martin Storm, CEO, BMM


t the Global Gaming Expo (G2E) 2024 the BMM Innovation Group (‘BIG Group’ or ‘BIG’) showcased its latest offerings in compliance testing, certification, cybersecurity, and virtual training for the more than 25,000 gaming professionals from across the globe who attended the show.


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The BIG Group, a technology conglomerate with over four decades of experience in gaming product testing and compliance, attracted over 500 attendees to its booth, with a focus on the services and solutions dedicated to enhancing the performance of the gambling industry. At G2E, the BIG Group debuted a new 84 sq. meter exhibit stand design focused on bringing the outdoors in, incorporating wood tones, green shrubbery, and grass to highlight warmth, partnership, inclusiveness, and joy.


TRANSFORMING INDUSTRY STANDARDS


Martin Storm, Chairman, President, and CEO of BIG, expressed his excitement about participating in G2E for the 22nd consecutive year. “G2E provides an exceptional platform to connect with our customers, regulators, and industry leaders,” he said. “At the show, we demonstrated our commitment to delivering world-class product


testing, certification, training, and cybersecurity services that elevate industry standards.” One of the show highlights was BIG’s gaming testing and certification services through BMM Testlabs (BMM). As the world’s most experienced independent test lab since 1981, BMM ensures that all gaming products—from land-based to digital platforms—meet stringent standards established by gaming regulators in every jurisdiction globally.


NAVIGATING REGULATORY COMPLIANCE AND NEW MARKETS BMM’s expertise in regulatory compliance was another focal point at G2E. The Company assists


50 NOVEMBER 2024


commercial and Tribal gaming suppliers and operators in navigating complex regulatory frameworks, ensuring they meet technical standards. BMM’s dedicated team of government and regulatory experts also collaborates closely with regulators to provide training and resources, ensuring that player protection remains a top priority. At G2E, BMM Testlabs’ government and regulatory experts shared their readiness to help suppliers looking to enter gaming’s new and emerging markets including Brazil, Japan, Ireland, and the United Arab Emirates. Storm said, “We test and certify to any standards established or adopted by gaming regulators across the globe, and our reports are accepted in every regulated gaming jurisdiction. We’re here to help suppliers understand the complexities and nuances of these new markets, and support regulators in their mission to protect consumers, promote responsible gaming, and ensure the integrity of the gaming experience.”


ENHANCING CYBERSECURITY In an era where cybersecurity threats are increasingly sophisticated, BMM presented its comprehensive end-to-end BIG Cyber solutions. Cybersecurity was one of the hottest topics at G2E, as suppliers and operators focused on learning how BIG Cyber services can safeguard their businesses.


THE INDUSTRY’S LEADING VIRTUAL TRAINING SOLUTIONS Another exciting aspect of the BIG Group’s presence at G2E was RG24seven, the industry’s leading virtual training platform that offers free, compliance-grade training for gaming industry employees. This BIG Group company underscores the Company’s commitment to responsible gaming practices, equipping staff with the knowledge needed to create a safer gambling environment.


LOOKING AHEAD


As G2E 2024 came to a close, the BMM Innovation Group reaffirmed its role as a leader in the global gaming industry, with offices, test labs, and centers of excellence in 16 locations worldwide. With its extensive range of services and unwavering commitment to product testing, product certification, compliance, training, and cybersecurity, BMM is poised to continue shaping the future of the global gaming landscape.


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