SO WHAT IS THE KEY TO SUCCESS? Garman says: ‘‘We believe forward thinking should

be triggered through a combination of meticulous planning, investigation and investment in technology that will disrupt the iGaming sector and enable those who embrace such initiatives to be future market leaders.”

iSoftBet is building a visionary platform for future proof applications.

iSoftBet’s opinion is that the crux of the matter is speed and efficiency. It is about putting in place the technologies to enable hyperautomation to allow companies to respond to large- scale customer requirements at any point of the day, upscale at peak and down-size when volumes decrease – and do this faster than anyone else. Anyone can jump on a bike and get from A to B, but most commuters would choose to pay more to go by car or train because it is faster, convenient and more efficient. For example, aggregation platforms could soon become a utility, much like gas and electricity. Simply turn it on, it sits in the background and customers pay a transparent monthly fee based on usage. As Garman explains later in this white paper, the skill and determining factor for providers such as iSoftBet will be to merge aggregation platforms with machine learning to deliver faster and more cost efficient customer acquisition than its competitors. This technology is likely to not only boost acquisition, but also retention levels, keeping customers more entertained, enabling them to play in safer environments, and presenting operators with additional security benefits meaning brands are more likely to remain with the same platform partner for longer.

Garman adds: “We have grown our (iSoftBet) business in incremental stages; however we are now at a size where we need to take a step back to truly understand and build on the key components of our offering with a long-term vision. Over the course of the next seven years, we are therefore committing to investing in the best talent and technology to build a highly adaptable platform for an anywhere, anytime data-driven future that allows our global network of customers to interact in a unique way in the fastest, most effective and enjoyable way possible.

GIO MAY 2021 7

“Our focus on a longer term horizon will differentiate our business from others that plan in four to five year cycles based on financial cycles of private and listed companies. Our size allows us to invest capital and get ahead of the market providing players with an immersive experience they don’t yet know they want. Thinking beyond five years puts us in the top 1% of visionary businesses that are investing for the longer term. The key is to build a platform that can adapt to consumers of the future without re-design and extensive investment in time and resources.”

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