search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
JCM AT HARD ROCK SACRAMENTO STATESIDE


CI: FUZION is the combination of IVIZION, GEN5, and the ICB (Intelligent Cash Box) system – it’s the whole package; is there any education needed for players with this system, as you can now put a bonus right into the player’s hand? WP: We have the PNA (Peripheral Network Adapter) that is the communication hub for the peripherals – that’s what allows the machine to talk to a player. We set it up to talk to uncarded guests, which is a huge element of any casino’s marketing. We have an ongoing effort to try and put player cards into the hands of uncarded players. With a certain amount of uncarded coin-in, we can really track that. When it hits a threshold, we can push out an offer to “sign up for a player’s card and get a t-shirt” or whatever the campaign is at the time. There’s a little bit of a learning curve on what that ticket is: it’s not their money, it’s advertising. For the most part though, it’s a standard- sized gaming ticket that lets us talk directly to the players on a real-time basis.


CI: Do you have it set up to give the pay-out ticket first and the bonus second? WP: We have it set up so the promotional ticket comes out afterward, but you can have it print out when it hits the coin-in threshold, it’s fully configurable. It’s about what point you want to engage the player – is it at that cash-out period, or mid-session?


CI: Is it a main target to reach non-carded players, or is it used equally to talk to carded players? WP: There is still some development for us to talk specifically to carded players but one of the main features we intended to use this for was communication to uncarded players, that was always the plan. When you have – as Hard Rock likes to do – live events, concerts and the like, you bring in more uncarded, casual visitors that might be there mainly for the show. So, we want to be able to talk to them as well. It’s an opportunity to capture another player among a transient visitor crowd.


MAY 2021 39


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54