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COVER STORY Inspired


Entertainment One of the fastest-


growing iGaming companies


I


nspired has grown into a company with multiple segments including Virtual Sports and Interactive, with an increased emphasis on an omnichannel strategy to serve players in either a retail venue or online. Focused on content development as their driving force for more


than fi fteen years, Inspired’s product portfolio appeals to a wide variety of players, creating new opportunities for operators to grow their revenue. The company operates in approximately 35 jurisdictions


worldwide, supplying gaming systems with associated terminals and content for more than 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail channels and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 devices. Lorne Weil, Executive Chairman of Inspired Entertainment,


and Brooks Pierce, Chief Operating Offi cer and President, have more than 60 years of combined experience in the industry and a track record for creating profi table growth. Weil was Chairman and Chief Executive Offi cer of Scientifi c Games for more than a decade, and Pierce was Chief Revenue Offi cer at Scientifi c Games and Managing Director of the Americas for Aristocrat. Inspired, whose iGaming business is built on high-performing games that include slots, table games and virtual games, acquired Astra and Bell-Fruit studios in 2019 to


complement their existing portfolio and as part of the explosive growth in iGaming. Inspired saw signifi cant momentum in its online business during the last year with increased games cadence, key game launches, new markets and new customers all hitting as gaming migrated online. The company’s Interactive revenues in 2020 increased by 180% year over year. Inspired also expanded its portfolio of Interactive RGS aggregators, which now includes Scientifi c Games, Playtech, Microgaming, Relax Gaming, iForium, Pariplay, and SBTech.


Exciting


“It’s a very exciting time to be part of Inspired,” said Claire Osborne, Inspired’s Vice President of Interactive. “Our iGaming products are growing at an incredible pace. We’re competing to provide the most compelling and engaging gaming experience to players in a wide range of markets, whose needs are evolving in line with the socio-economic landscape.


28 MAY 2021


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