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CONTENTS 4 NEWS


The latest(ish) news from the ever- exciting world of online gambling!


6 SEVEN YEARS IN THE MAKING


iSoftBet’s new white paper outlines the steps the iGaming industry urgently needs to take to deliver futureproofed entertainment experiences


6


I’ve talked about this in the Casino International editorial comment, but it bears  that have self-excluded, or who have shown they simply aren’t that interested in playing for whatever reason, or perhaps are showing signs of problem gambling behaviour, than to simply… not market to those players any more? That way there are no legal fees, court fees, their fees when the case is lost, no bad publicity, and no  perfect sense doesn’t it? So why would employees do that? Are they told to from above? Is it the company culture? Are they on an incentive scheme?  retailers in the High Street. Why? Because their staff have long been paid above the living wage, and they’re employed for their knowledge. There are no incentives, no commission – just outstanding service and you would have to work really, really hard to walk out of one of their stores with the wrong gear. I can’t help thinking – and maybe I’m being simplistic, idealistic, or realistic, you choose – that life would be far simpler with that kind of attitude. And it can broadly be applied to our industry, which would mean a vastly reduced likelihood of harmful over-regulation, and lead to more happy players, playing for longer. The research exists – players who are looked after are customers for much longer. It’s a value proposition based on longevity, not short-term spend goals.


It’s got to be worth a try, right? Otherwise we’re all going to end up looking to Sweden and admiring their relatively relaxed regulatory system…


Jon


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GIO MAY 2021 3

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