ICE 2025 REVIEW
Attendees visiting the Digitain stand had the unique opportunity to connect with these four football icons, who represent the pinnacle of sportsmanship and dedication. This partnership not only highlights the legacy of the Galácticos, but Digitain says it also underscores the company’s position as a forward-thinking leader in the iGaming industry.
In addition, visitors were able to participate in a special raffle to win one of eight signed jerseys by the Galácticos legends, providing a great chance for fans to take home an extraordinary piece of football history.
a remarkable 1,690% increase. The company celebrated this success in style at the Center of Gravity party, wishing the token even more success in the future.
For the entirety of the event, BetConstruct’s 1,500m2 stand
exhibited its comprehensive offerings, which included the company’s household Sportsbook and Casino Suite, Affiliate System, and The Last Battle loyalty system. Also showcased were the Trebuchet challenge-based system, and the Bonus Pie in-game marketplace.
As always, BetConstruct revealed new initiatives, particularly The Last Battle Universe which is developed as a one-of-a-kind loyalty programme designed exclusively for B2B partners. All this and more were put on full display on the stand, where BetConstruct representatives eagerly awaited to introduce them to attendees. BetConstruct took things to another level in Barcelona with the ICE-exclusive Ortak Raffle, the company’s latest collaboration with the Ortak marketplace. The raffle had a total prize pool of 6,000 FTN and took place on the last day of the expo, ending it on a high note just as it started. Winners were announced both live on-site and online, allowing everyone to participate in the reveal. BetConstruct’s collaboration with the Ortak marketplace also included the Ortak White Label that allows the creation of bespoke NFT marketplaces, as well the Ortak Snowball which takes player interaction with NFTs to the next level.
DIGITAIN
The main theme for Digitain at ICE was the launch of its new brand slogan – ‘built to lead’. The Digitain stand also featured a pop-up football museum with some rare memorabilia and historic football artifacts on display. Continuing the football theme, the company also brought football royalty to ICE 2025. Fans had the once-in-a- lifetime opportunity to meet Galácticos legends Luis Figo, Iker Casillas, Michael Owen, and Michel Salgado on its stand on the second day of the show.
The collaboration between Digitain and Galácticos embodies shared values of leadership, teamwork, and excellence. Both Digitain and these legendary players are driven by a passion for success, inspiring audiences worldwide through their achievements.
But that’s not all, Digitain had even more exciting surprises and interactive experiences for attendees. From exclusive insights into Digitain’s cutting-edge iGaming solutions to engaging activities at the stand, visitors were guaranteed an unforgettable experience.
MERKUR GROUP
German gaming giant, Merkur travelled to Barcelona with eleven subsidiaries and two strategic partners to showcase its diverse portfolio as one of the largest exhibitors with an area of around 2,500 m². On the spacious Merkur exhibition stand, the diverse and innovative content creations of the international sales brand Merkur Gaming in particular attracted the attention of the guests. The Linked Progressive Jackpot Systems Clash Link, Link Wave, Mystic Link and Link Overdrive gained interest from attendees due to their features, intelligent mechanics, and exceptional graphics. Another highlight was the M-Prime Multigame Package, sparking curiosity thanks to its advanced player interface and extensive portfolio of games. In addition to Merkur Gaming, numerous other subsidiaries demonstrated their product ranges in Barcelona, underscoring the Merkur Group’s diversity. While adp Merkur showcased the German land-based portfolio, Blueprint Operations and Blueprint Gaming presented their cutting-edge cabinets and game innovations for the UK market. For Merkur Dosniha, the ICE felt like a home game: The Spanish distribution and development brand delighted its customers with six new product launches, including the introduction of the Mod Ex and the debut of new titles such as Pig Run, Long Empowered, and Lady M.
Visitors seeking durable, high-quality, and reliable cash-handling and payment systems found their needs met at the GeWeTe booth. The cash-handling experts displayed an impressive array of products, with standout models such as the Cash-Center Premium,
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