ICE 2025 REVIEW
Quixant’s reflections on ICE Barcelona: New products, market growth, and insights into industry trends
accelerated product lifecycles. This renewed confidence underscores the gaming industry’s trajectory toward continued innovation and expansion.
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CE Barcelona 2025 was a landmark event for Quixant, offering an invaluable opportunity to engage with the global gaming industry’s key players. The event saw a significant increase in interactions with businesses operating in Spain and Latin American markets, reinforcing the region’s growing importance. The European debut of two highly anticipated products – the IQ Connect 1 and the enhanced QMAX 3 – along with continued interest in the IQ 2, further cemented Quixant’s position as a global leader in gaming technology. The event demonstrated a strong impact on both new and existing customers worldwide, highlighting the company’s continued innovation and commitment to the industry.
ICE Barcelona 2025 took place at an exciting new location and venue that was widely embraced by attendees, driving record participation and increasing engagement levels with global gaming organizations. Market sentiment across EMEA showed clear signs of growth, with rising investment in new projects and a shift toward
One of the most discussed topics at ICE was the recent regulatory changes in Brazil, which have legalized online gaming and sports betting. As one of the largest emerging gaming markets, Brazil presents significant opportunities, and industry professionals were eager to explore the next steps regarding the proposed legalization of land-based gaming. Quixant’s expertise in land-based gaming solutions, coupled with its strategic partnership with Novatrade—a specialist in expanding international operations—positions it as a key enabler for businesses looking to enter this evolving market. Quixant’s dedicated multi-lingual Spain and LatAm team had an incredibly productive event, supporting key decision-makers and partners eager to expand in these markets, which further solidified Quixant’s standing as a trusted industry partner. ICE 2025 enabled Quixant to introduce the IQ Connect 1 and enhanced QMAX 3 to the European market. The IQ Connect 1 is an innovative hardware platform designed for exceptional flexibility, performance, and affordability. Its integration of JAMMA expansion capabilities makes it ideal for markets requiring a JAMMA connector while allowing seamless cabinet and kiosk integration. The enhanced QMAX 3, initially launched in the US at G2E 2024, was designed for customizability and easy servicing, offering ultra-high-resolution content and smooth gameplay. New hardware updates include a broader range of CPU and graphics card options, delivering increased versatility and cost-effective solutions that cater to a wider array of customer requirements.
A key takeaway was the increasing demand for consultative partnerships between gaming manufacturers and their technology providers. More than ever, customers and prospects seek suppliers who can collaborate closely, understand their unique requirements, and deliver tailored solutions. This industry shift reflects a movement toward outsourcing technology needs to focus on content development and player experience enhancements while achieving operational efficiencies.
Quixant prides itself on providing adaptable and scalable technology solutions, complemented by a global team of gaming specialists offering multilingual support. This commitment ensures that customers receive comprehensive assistance, from product development to deployment, helping them stay ahead in a competitive market.
As ICE Barcelona 2025 concludes, the enthusiasm for Quixant’s gaming technology solutions remains strong. The event reaffirmed the industry’s eagerness to leverage Quixant’s gaming expertise and build impactful partnerships. With a continued focus on product innovation, market expansion—particularly in LatAm and Brazil— and supporting organizations transitioning from online to land-based gaming, Quixant remains at the forefront of the gaming technology industry.
52 FEBRUARY 2025
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