NEWS
Zitro’s Concept cabinet line and new games arrive at Winpot Puebla
Winpot Casino aims to revolutionise entertainment in Puebla with the arrival of Zitro’s Concept cabinets. Joining the cabinet line are exciting new titles like Legendary Sword, Fairyland Quest, Lucky Vault, and Triple Charm Journey.
Inspired by the medieval world and played on a large 6×5 reel set, Legendary Sword offers a unique experience where players become knights, using their magic sword to achieve honour and glory.
In Fairyland Quest, players are transported to an enchanted forest. Magic mushrooms award different bonuses, while the friendly fairy offers a special bonus that doubles the reel set, elevating the experience.
Triple Charm Journey introduces innovative features like ‘Rise’, which increases prizes won on each spin until the end of the bonus; ‘Collect’,
which accumulates the values of the link symbols; and ‘Enigma’, which multiplies the value of the selected Link symbols on the screen.
Lucky Vault lets players unlock hidden prizes in three colourful vaults, awarding extra rewards in both the base and free games.
Anuar Haua, director of operations at Winpot, said: “Zitro’s Concept cabinets are a game- changer for our players in Puebla. With their stunning graphics, sound effects, and engaging, innovative gameplay, these new games allow us to offer a unique and high-quality entertainment experience, further solidifying Winpot as a leading name in the industry.”
BetMGM boosts customer engagement and retention with Enteractive
Enteractive, the premier player conversion and reactivation service provider, has announced its latest partnership with BetMGM, a leading iGaming and sports betting operator.
With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector. This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts
across its U.S. markets.
Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specifi c audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.” Mikael Hansson, CEO of Enteractive, commented: “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”
Betby enhances betting tips API with expanded sports and market coverage
Betby has announced a major update to its Betting Tips API, introducing expanded sports and market coverage. Incorporated in the award-winning AI Labs suite of tools, the Betting Tips API is designed to elevate the player experience, drive higher conversion rates, and increase betting frequency by
creating a more informed and confi dent betting environment for users.
With this latest update, the Betting Tips API now provides insights from the latest news, interesting team facts, and other relevant information on nine sports: Soccer, Basketball, Baseball, Hockey, Tennis, Handball, American Football, Cricket, and Volleyball. For each of them, BETBY offers 10 main markets, allowing users to diversify their betting opportunities. For the fi rst time, the Betting Tips API is also integrated into Betby’s proprietary esports feed, Betby Games, providing data-driven tips that enhance the gaming experience. The Betting Tips API is now available in 16 languages, including English, Portuguese, Spanish, and German.
8 FEBRUARY 2025
Gamzix introduces Spin-O-Mania
Casino tournaments have proven to be a highly effective strategy for increasing player engagement, extending gaming sessions, and driving revenue growth. With live leader boards and competitive dynamics, these tournaments encourage players to wager more, return frequently, and remain loyal. For operators, this results in improved retention rates and a more robust player base - critical advantages in today’s competitive landscape. Gamzix claims to be redefi ning the tournament experience with Spin-O-Mania, a year-long network tournament featuring a €1m prize pool. Designed to maximise both player engagement and operator GGR, Spin-O-Mania integrates innovative features with effortless implementation, making it a valuable asset for forward-thinking casinos.
Casino777.es expands its game portfolio
Casino777.es, an gaming operator in Spain, is aiming to solidify its leadership in the industry with the addition of Playtech, one of the most prestigious software providers in the world. With this new partnership, the platform becomes the online casino with one of the largest varieties of casino games in Spain, offering an unparalleled entertainment experience to its players. The arrival of Playtech at
Casino777.es brings some of the most innovative and exciting live casino games to the market. Among them, the highlights include Mega Fire Blaze Roulette, a revolutionary roulette version that adds spectacular multipliers, allowing players to win even higher prizes. Also, Quantum Roulette, a reinvented classic that features random multipliers in every round, delivering a dynamic and adrenaline-fi lled experience.
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