ICE 2025 REVIEW
IGT: “We’ve Got Game” U
nder the theme “We’ve Got Game,” global gaming supplier IGT had a remarkable showing at ICE 2025; one
that refl ected the Company’s leadership in localizing game content and its commitment to helping its customers’ enhance their entertainment offerings.
Guests of IGT’s stand were quickly met with the Company’s portfolio for the Salones España sector, including the top-performing Diamond Mania multi-game solution on the BINTIA-27 cabinet, and the soon-to-launch Treasure Box Link game. Company offi cials explained that IGT’s vast market research and attention to local player preferences have been central to driving IGT’s momentum in the exciting AWP segment. Another highlight of IGT’s ICE portfolio was the Magic Treasures Lock and Respin game, a follow-up title to the regional MLP standout, Magic Treasures. Housed on the PeakSlant32 cabinet, this latest iteration of Magic Treasures gives operations the option to feature the player-preferred title on a dual- screen cabinet for a new twist on a beloved theme. Once again, IGT’s high-performing MLPs were a focal part of the Company’s stand. Among the star products were Mystery of the Lamp and Tiger and Dragon, along with the highly anticipated Money Gong game. IGT’s MLP innovation carried over to the Company’s multi-game IGT UNITE bundles. Designed for Eastern Europe, IGT UNITE Treasure Edition featured a mix of regionally attuned games, including global sensations Tiger and Dragon and Magic Treasures, along with wide-area progressive capabilities. IGT also showcased IGT UNITE Egyptian Link with 28 localized games. For the fi rst time in many years, IGT revealed a Wheel of Fortune slots theme developed
specifi cally for the UK market: Wheel of Fortune Big Money Week Aspen. The attention-grabbing game includes many of the features that have entertained Wheel of Fortune slots players for more than 25 years including vibrant gameplay and the signature “Wheel-of- Fortune!” wheel bonus. IGT’s Wheel of Fortune fun at ICE 2025 extended to its ETG portfolio, where the Company’s standalone Wheel of Fortune ETG game made its international trade show debut on the IGT GameAce, as did IGT’s “Big Wheel” and a new synchronized auto roulette game.
As the long-time market leader in video poker content and cabinets, IGT presented a robust portfolio of video poker products for opportunities across Europe. One of the key highlights was the PeakBarTop cabinet and IGT’s new version of Game King designed specifi cally to meet the requirements of the UK-B1 market. IGT’s PeakBarTop cabinet is leveraged in an increasing number of casinos across Europe including in the event’s host city at Casino Barcelona. IGT rounded out its ICE 2025 portfolio with a range of systems, video lottery terminal, historical horse racing, payments and iLottery solutions.
IGT’s Senior Vice President Canada, EMEA and LATAM Gaming Sales, David Flinn commented, “ICE 2025 was a highly productive event for IGT. We have the right product and people to help propel our customers’ growth and we wish to thank our many customers who made the trip to Barcelona to experience IGT’s newest games and solutions.”
FEBRUARY 2025 63 David Flinn
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