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NEWS


ICE and iGB Affiliate to set new world record attendance


Clarion Gaming has confirmed that the 2025 Barcelona editions of ICE and iGB Affiliate is likely to be recorded as the largest ever gathering of


gambling industry professionals.


Ahead of the final analysis being completed, Clarion Gaming managing


director Stuart Hunter stated: “Whilst we are in the process of undertaking all of the forensic checks and data interrogations I can confirm that the combined attendance for both shows will set a new world attendance record for any gambling event.


“We are confidently predicting an attendance of at least 56,000 industry professionals, which exceeds the previous high of 52,345 set 12-months ago in London. We have taken the unprecedented step of announcing these figures due to the level of interest generated by what were two historic events.”


Reflecting on the delivery of ICE and iGB Affiliate 2025, Hunter added: “We will commence a comprehensive company-wide debrief, but all of the feedback published across every media channel and the comments that have been sent direct to me have been hugely positive.


“The decision to relocate to Barcelona was driven by our customers and I am delighted that we have been able to bring their vision to life.”


Novomatic to acquire French Vikings Casinos Group


Novomatic has signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals. With this strategic move,


Novomatic aims to


continue its international growth


strategy in the French market and significantly expand its portfolio in one of the largest gaming regions in Europe.


The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.


“With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France,” explained Stefan Krenn, executive board member of Novomatic AG. “The acquisition by Novomatic opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as Novomatic will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner,” emphasised Luc Le Borgne, CEO of Vikings Casinos SAS.


Merkur Group celebrates successful debut at ICE Barcelona


The gaming giant from Germany travelled to the Spanish trade fair with eleven subsidiaries and two strategic partners to showcase its diverse portfolio as one of the largest exhibitors at ICE. The diverse content creations of the international Merkur Gaming brand attracted a lot of attention. Another highlight was the M-Prime


Multigame Package, sparking curiosity thanks to its advanced player interface and extensive portfolio


4 FEBRUARY 2025


of games. Providing the perfect showcase for the modern Merkur content was the Mod Ex cabinet family. Beyond its minimalist design, its modularity stood out, allowing customisation of the monitor, body, and base according to customer needs. Among the various cabinet models, the Mod Ex J55 emerged as a crowd favourite, impressing visitors with its expansive curved display. In addition to Merkur Gaming, numerous other subsidiaries demonstrated their product ranges, underscoring the Merkur Group’s diversity. While adp Merkur showcased the German land-based portfolio, Blueprint Operations and Blueprint Gaming presented their cutting-edge cabinets and game innovations for the UK market.


Visitors to Zitro’s booth at ICE experienced first-hand the progress the company has made in expanding and diversifying its product range. At the forefront of the showcase was the all-new Concept cabinet line featuring Concept Prime, Concept Prime-J, and Concept Deluxe. The event also marked the European debut of Zitro’s latest game line-up for both the Concept and Glare cabinet lines.


Zitro’s Mega Lounge has demonstrated impressive performance in key markets such as Portugal, Italy, Argentina, Peru, Paraguay, Costa Rica, Greece, and, more recently, Guatemala. At ICE, the company unveiled the Grand Mega Lounge that incorporates the Concept cabinet line, featuring existing and new games with both Grand Mega and Mega jackpots.


Zitro also highlighted the success of its Wide Area Progressive (WAP) product line. Recent launches in Panama, Costa Rica, and Peru have generated great enthusiasm, while Argentina saw the debut of Zitro’s first WAP in December. Commenting on the success of ICE, Sebastian Salat, president – international at Zitro, stated: “Zitro’s participation at ICE focused on reinforcing its commitment to becoming a global leader, capable of meeting the needs of casino operators anywhere in the world.”


Aristidis Tsikouras honoured with ICE Landmark Award


Aristidis Tsikouras from the Merkur Group was presented with the ‘ICE Landmark Award 2025’ at ICE Barcelona. The CEO of GeWeTe received the award for his 25 years of service with the Merkur Group and his professional achievements. The award recognises the influence he has had on the global gaming industry. Every


year at the ICE, companies, associations and individuals are honoured for their achievements in the gaming industry. The awards are presented by trade fair organiser, Clarion Gaming. “I feel honoured and would like to thank you very much for the award. It is both an incentive and an obligation for me to continue making my contribution to the success of the industry in the future,” said Tsikouras.


Zitro makes an impact at ICE


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