ICE 2025 REVIEW
Prize Upgrades. The Impera ProLink™ enthralled visitors with four new titles, including the legendary Book of Ra™ ProLink, delivering cutting-edge gameplay with features like Mega Spins, Double Reels, and Chain Reaction. The event reached epic proportions with the launch of the EPIC GOLD Jackpot, an exclusive selection of five GOLDEN titles that introduce an additional Progressive Jackpot Level – the EPIC – offering thrilling new winning opportunities. And the NOVOMATIC classic Gaminator® is receiving a stunning modern update with the launch of the GAMINATOR™ X5. This highly customizable mix features a total of 66 game titles
across seven packages, offering unequaled flexibility to casino operators by enabling them to tailor the product precisely to the needs of their guests.
GAME-CHANGERS: ELECTRONIC TABLE GAMES AND A CASINO MANAGEMENT SOLUTION NOVOMATIC is setting new standards in electronic table gaming with NOVO UNITY™ PRO. This ETG solution ensures that operators can meet the dynamic demands of the future with unparalleled functionality and customizability. From the seamless integration of electronic live games such as Sic Bo, Baccarat, Roulette, Poker, Blackjack, and Slot Games, to Parallel Play and Simultaneous Betting – NOVOMATIC’s state-of-the-art ETG solution was met with enthusiasm at ICE. The visionary casino
management solution NOVOVISION™, based on the latest cutting-edge technologies, was another visitor magnet at the NOVOMATIC booth. With a broad approach and an ever-increasing diversification of system functionalities, NOVOMATIC’s visionary casino management system offers a flexible solution that meets all operator requirements for the modern casino and beyond. The latest developments were presented in two different set-ups: for club operations and for casinos.
GLOBAL EXCELLENCE: NOVOMATIC WINS FOUR PRESTIGIOUS AWARDS
ICE 2025 was accompanied by several award ceremonies, where NOVOMATIC reaffirmed its leading position in the gaming industry by securing four leading awards. At the European Casino Awards 2025,
NOVOMATIC triumphed in three key categories: The V.I.P. X™ Galaxy 2.65 was honoured as the Best New Innovative Product; The NOVO CASH Casino Master secured the award for Best Cash Handling Product; and the company’s sustainability strategy was recognized with the Sustainability Initiative Award.
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In addition to this, NOVOMATIC received the highly coveted ICE Landmark Award 2025 in honour of its unwavering commitment to innovation, excellence, and leadership in the gaming industry. The Executive Board of NOVOMATIC AG Group emphasizes: “The premiere of the ICE in Barcelona in 2025 was an outstanding success and the perfect start to NOVOMATIC’s 45th anniversary year. The overwhelmingly positive feedback from our customers and partners clearly confirms our position as Europe’s leading gaming technology group with outstanding innovations and cutting-edge products. We are particularly proud of the four internationally renowned awards that recognize our continuous commitment to excellence in this industry. Our special gratitude belongs to our more than 25,000 dedicated employees, whose tireless efforts have made this success possible.” Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “ICE 2025 was, for us, one of the greatest and most successful shows ever. Not only did we exhibit at one of the best booths we have ever had, but we were also able to launch one of the largest ranges of products from gaming equipment to fascinating new game titles and jackpot families. This underscores our innovation and technology leadership in the industry. We are excited about rolling out our latest products in markets globally and ICE 2025 confirmed to us that our solutions are perfectly in tune with player preferences and customer demand. We would like to express our sincere gratitude to our customers and partners for their trust and the excellent collaboration.”
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