ICE 2025 REVIEW
Light & Wonder Showcase Industry-Leading Gaming Innovations at ICE 2025
LINK™ FORTUNE which offers players an exciting Hold & Spin feature and an innovative secondary bonus round.
Attendees also experienced other innovative titles within the booth such as RICH LITTLE SHEEP™, INVADERS ATTACK AGAIN FROM THE PLANET MOOLAH™, VOODOO JACKPOTS™ and LIGHTNING GONGS™.
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ight & Wonder presented a diverse portfolio of games, hardware, tables, iGaming and systems solutions within its stand #3D30 at ICE 2025 in Barcelona.
“ICE represents an excellent opportunity to demonstrate the depth and breadth of our portfolio and our commitment to offering our customers solutions to support their continued success,” said Matt Wilson, President and CEO of Light & Wonder. “From proven proprietary content such as HUFF N’ PUFF™ that continues to captivate players worldwide, to our cutting-edge iGaming innovations that enhance digital gaming experiences, our robust portfolio showcases our ability to deliver unforgettable player experiences across all channels.”
STAND-OUT HARDWARE Making its ICE debut was the COSMIC™ UPRIGHT cabinet, the Company’s latest variant of the chart-topping COSMIC cabinet. Featuring a stunning 49-inch Ultra HD 4K LCD curved screen, enhanced player interaction capabilities, and sleek lighting features, the COSMIC UPRIGHT is designed to deliver a truly immersive experience. The cabinet will launch with a dedicated games library that modernises iconic franchises, including HUFF N’ PUFF HIGHRISE™, DANCING DRUMS™ LINK and ULTIMATE FIRE LINK TRIPLE NOVA™.
CUTTING-EDGE CONTENT The Company showcased 34 distinct game families across five cabinets. Among those game families is HUFF N’ PUFF with Light & Wonder presenting the latest iterations of the beloved HUFF N’ PUFF franchise with HUFF N’ EVEN MORE PUFF™, HUFF N’ PUFF MONEY MANSION™ and HUFF N’ PUFF HIGHRISE™ all available at the show. Roaring into ICE is LION
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SYSTEMS SOLUTIONS Light & Wonder presented a suite of next- generation solutions aimed at driving operational excellence and enhancing the player journey. At the forefront is Light & Wonder CANVAS™, a fully customizable, highly configurable web-based dashboard that unifies all Light & Wonder system applications into one platform. With all L&W applications moving to a web-based format, Light & Wonder CANVAS simplifies day-to-day operations for casino operators and enhances productivity, while also providing a tailored interface for a more seamless experience. The Company shined a spotlight on its system agnostic solution, L&W ENGAGE, which can evolve and elevate the patron loyalty experience regardless of an existing casino management system. L&W ENGAGE and Engage AI enable
operators to provide one-on-one marketing and loyalty to their customers.
Additionally, Light & Wonder is bringing cutting-edge cardless and identification technology to L&W product applications and the casino floor, offering features such as facial recognition and Near-Field Communication, which further revolutionizes the player experience by allowing instant interaction with slots and tables without the need for physical cards.
TABLES HARDWARE AND INNOVATIONS
The Tables team are proud to present innovative tables solutions such as SHUFFLESTAR™, a market leader in continuous shuffling for multi-deck games. Its advanced features include Dual-Camera card recognition, an ergonomic design and fast and secure dealing of four to eight decks at up to three cards per second. Also on display was the QUARTZ HYBRID™, a revolutionary hybrid gaming platform enabling players to wager on up to eight live or automated games simultaneously. Features include a 26.5” HD touchscreen, an immersive design and seamless switching between live dealer and fully automated modes. The machine houses a unique portfolio of table games including ULTIMATE TEXAS HOLD’EM™, THREE CARD POKER™, CASINO WAR™, Roulette, Blackjack, Baccarat and more.
Attendees also got a firsthand look at the GM ATLAS™ Progressive which enhances table jackpots with multi-level options, advanced bonus features, and detailed reporting. Its cutting-edge hardware is compatible with all live table games including roulette.
IGAMING’S STAR-STUDDED LINE-UP Light & Wonder’s iGaming team were on hand to guide attendees through a star-studded UK/EU content roadmap. This includes the latest title in the ever-popular franchise, RAINBOW RICHES™ DREAMPOTS™, as well as original games MOLTEN FIREBALLS™, BASS BLITZ™ and CEREAL KILLERS™.
Cross-channel content is spearheaded by the widely anticipated global release of the HUFF N’ PUFF franchise. Light & Wonder’s creative teams will continue to drive innovation with the next iterations of several game series, including ULTIMATE FIRE LINK™ CASH FALLS™, RICH LITTLE PIGGIES™, THUNDERING™ and EGGLINK™ series of games.
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