JOHNNY ORTIZ
Developing
Johnny Ortiz takes ZITRO to Gaming Industry Summit
I
t has been a fantastic year for ZITRO, the company founded by Johnny Ortiz Viveiros, 18 years ago. However, the track record of this dynamic gaming industry entrepreneur dates back much further, starting in his homeland of Brazil, where he led the Video Bingo machine sector before the industry was shut down due to missteps by the South American country’s government, writes Ricki Chavez-Munoz for Casino International Americano. What we see today, every time ZITRO is at the forefront, is rapid growth driven by innovative designs and technology. Through its Zitro Digital division, the company has established a strong presence in the future of online gaming. Now comes CONCEPT, the company’s latest line of gaming cabinets, which made a
10 FEBRUARY 2025
splash at G2E 2024 Las Vegas last October and recently dazzled at ICE Barcelona 2025 - the global gaming event that for the first time moved away from London to position itself at the heart of the gambling industry. It should come as no surprise that, as the founder of the gaming company hosting ICE Barcelona, Johnny greeted all upon arrival at ICE 2025 with: “Welcome home!”
ZITRO is already emerging as one of the world’s leading manufacturers of gambling products, with sustainable growth in the global market, a presence in 48 countries - including the United States - and more than 100 licenses. “ZITRO has made enormous strides in the United States. Developing the American market is a priority for us, given its
the American market is a priority for us, given its relevance, prestige, and economic weight in the global gaming industry
International Editor, Ricki Chavez-Munoz, speaks to ZITRO founder, Johnny Ortiz Viveiros.
relevance, prestige, and economic weight in the global gaming industry,” Johnny says. “The United States is a key market for Zitro’s growth, and we certainly understand that it requires sophisticated products to compete with the major companies already established there. That’s why we need the experience and talent of top professionals, such as Derik Mooberry, our CEO for ZITRO USA, who leads the entire regional team based in Las Vegas. We are committed to maintaining and strengthening our position as one of the global leaders in the gaming industry, both in land-based and online gaming.” And it seems that ZITRO’s expansion in the online market is showing clear progress through its Zitro Digital division, which offers exceptional gaming experiences
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