ICE 2025 REVIEW
NOVOMATIC showcased an unforgettable performance of innovation at ICE 2025
T
he world’s largest gaming exhibition, ICE 2025, celebrated a spectacular premiere in Barcelona. As the largest exhibitor, with an impressive booth covering around 4,500 m², NOVOMATIC captivated more than 55,000 visitors with its innovative products, state-of-the- art technology, and an unparalleled experience. As Europe’s leading gaming technology group, NOVOMATIC not only delivered an exceptional trade show presence but was also proud to receive four prestigious international awards, further cementing its position at the forefront of the industry.
From January 20 to 22, 2025, the Fira Barcelona Gran Via became the global hotspot of the gaming industry as part of ICE 2025. As the largest exhibitor, NOVOMATIC set new standards with an unprecedented product variety, an outstanding booth design, and a unique visitor experience that was unmatched at ICE. In addition to NOVOMATIC’s comprehensive 360° portfolio, numerous subsidiaries and technology partners – such as NOVOMATIC Spain, NOVOMATIC Gaming UK, NOVOMATIC Italia, LÖWEN ENTERTAINMENT, APEX, and Ainsworth Gaming Technology – showcased their latest products. A dedicated area for visitors from Latin America was a particular highlight this year, underscoring NOVOMATIC’s commitment to addressing regional market needs with tailored solutions.
58 FEBRUARY 2025
BRILLIANCE PERFECTED: THE LAUNCH OF THE DIAMOND X™ 1.55J QUATTRO
NOVOMATIC’s sophisticated product portfolio has been expanded with the groundbreaking launch of the DIAMOND X™ 1.55J QUATTRO. This latest edition of the internationally popular DIAMOND X™ 1.55J impresses with exceptional features that take the gaming experience to an entirely new level. A sleek cabinet design, an innovative glass touch deck, and a cutting-edge soundbar deliver a unique player experience and maximum immersion. The new DIAMOND X™ 1.55J QUATTRO was unveiled with an outstanding sign solution that created a sensation at the NOVOMATIC booth. Offered in attractive packages with four or six cabinets featuring the latest gaming content, the monumental signs delivered an audio-visual spectacle that thrilled visitors and operators alike. With this offering, NOVOMATIC once again reinforced its position as the “Diamond of the Industry.” In addition to this, the exclusive cabinets of the V.I.P. X™ series also attracted attention. The V.I.P. X™ Royal 1.85, V.I.P. X™ Dream 2.43/3.43, and V.I.P. X™ Lounge 2.32 are designed for discerning players and casino operators who are looking to offer their guests a premium gaming atmosphere. Another key attraction this year was, once again, the V.I.P.
X™ Galaxy 2.65, which continues to generate excitement worldwide. Combining high-end comfort with a futuristic design, this luxury cabinet sets new standards in functionality and gameplay, delivering an unparalleled gaming experience.
NEXT-LEVEL GAMING: LINKED PROGRESSIVES, MULTIPLE FEATURE GAMES, AND GAME-MIXES
NOVOMATIC captivated audiences at ICE 2025 with remarkable gaming content, premiering several new Linked Progressives and Multiple Feature Games. A standout highlight was XTENSION LINK™ Evolution, which created a buzz with two enticing new titles – Mighty Squad™ and Fu Flow™. These Multiple Feature Games impress with engaging gameplay and innovative mechanics, delivering an unrivalled gaming experience. Volumes 3 and 4 of the popular XTENSION LINK™ were also introduced, each featuring 12 thrilling titles packed with engaging features such as Expanding Reels, Golden Spins, and the Xpress Feature, ensuring maximum entertainment for players. On the NOVO LINE™ platform, the new Multiple Feature Game RISING TREASURES™ made its grand debut, offering five compelling titles packed with attractive features such as Free Games, Xtra Spins, and
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