ICE 2025 REVIEW
ICE heats up in Barcelona as move gamble pays off
Moving the industry’s biggest trade fair to Barcelona was a calculated risk by the organisers Clarion Gaming, but it’s a gamble that certainly paid off, as this year’s ICE show is expected to set a new attendance world record of gaming and gambling companies and professionals gathering in one place. Here, we look at how some of the key iGaming exhibitors made the most of the move and get their take on the event.
it is such a popular international destination. “The decision to relocate to Barcelona was driven by our customers and I am delighted that we have been able to bring their vision to life and in the process set new standards for the delivery of what are genuinely world class global business events catering for every sector of the gambling technology industry.” As well as hosting 1,000 gambling brands ICE and iGB Affiliate included a wide-ranging programme of features, seminars and events, including the World Gaming Forum, ICE Esports Invitational, the Sustainable Gambling Zone, Pitch ICE, the IGB Affiliate Conference Program, Brazil Now Seminar, Tribal Partnership Seminar, the launch of the ICE Research Institute, and the Diversity Equity Inclusion and Belonging program.
1XBET
According to global bookmaker 1xBet, the company has played a key role in the gambling industry’s development. It once again confirmed its reputation as a market leader by attending both ICE and iGB Affiliate.
T
he move to Barcelona certainly paid off for ICE, as the event’s organiser, Clarion Gaming, has confirmed that the 2025 Barcelona editions of ICE and iGB Affiliate are on course to being recorded as the largest gathering of gambling industry professionals in history.
Ahead of the final analysis being completed Clarion Gaming’s managing director, Stuart Hunter, stated: “Whilst we are in the process of undertaking all of the forensic checks and data interrogations, I can confirm that the combined attendance for both shows will set a new world attendance record for any gambling event. We are confidently predicting an attendance of at least 56,000 industry professionals which exceeds the previous high of 52,345 set 12-months ago in London. We have taken the unprecedented step of announcing these figures due to the level of interest generated by what were two historic events. “The final analysis will allow us to declare the number of unique visitors for both ICE and iGB Affiliate, the number of visitor days completed, and a breakdown of nations represented. I can say that all of the indicators are in positive territory.”
“I believe the experience we enjoyed in Barcelona and the window it provided on the industry was a result of a number of factors. Our world class exhibitors and the contractors they employed delivered an unbelievable representation of the industry, the Clarion Gaming team showed why they are the very best in the business working seamlessly with their peers at the Fira Gran Via Barcelona, the marketing and creative campaign resonated with our stakeholder communities and finally our host city demonstrated why
14 FEBRUARY 2025 GIO
The forums held in Barcelona brought together leading industry experts to discuss innovative technologies and business strategies. The 1xBet team actively participated in all discussions, shared their experience with colleagues, and was happy to meet with partners to talk about all the possibilities of the 1xPartners affiliate program. 1xBet team expressed its gratitude to the ICE Barcelona and iGB Affiliate organisers for creating the perfect platform for communication, exchanging ideas, and finding new collaboration opportunities. Participation in such events allows the brand to contribute to the industry development and improve the user experience.
1xBet team also organised an unforgettable closed party for its partners, which became an ideal platform for productive networking among leading iGaming specialists. The company is always open to new collaborations and provides 1xPartners members with the best conditions for development and earnings.
BETCONSTRUCT
Appearing at ICE Barcelona with its recently announced concept, ‘The Center of Gravity’, BetConstruct kicked things off on a high note with a party of the same name. Also participating in the party was the renowned Alec Monopoly, who brought his unique art to the fold and had an incredible collaboration with PopOK Gaming along the way.
ICE Barcelona 2025 coincided with the second anniversary of FTN, the native cryptocurrency that has been revolutionising digital finance across industries since January 2023. In just two years, the industry has seen FTN meet unprecedented success, growing from an initial value of 0.19 USDT to 3.9 USDT as of 30 January 2025,
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