ICE PREVIEW
SOFTSWISS ICE attendees can find the SOFTSWISS team at stand N8-23. S
OFTSWISS joins the most renowned expo in the iGaming world to continue its flaming promotional campaign that was launched in Malta. This time, the company is set to Heat up the ICE, blazing in with its progressive solutions and cutting-edge technologies. Making its presence heard in London, the provider has become an exclusive partner of the Fire & Ice 20th anniversary event, giving a hand in throwing the most iconic party in the iGaming community. SOFTSWISS will be presenting in London the whole ecosystem of its top-performing products to enhance the ICE audience awareness of the exclusive features, extensions and benefits of its flagship Casino Platform, diverse and ever- growing content portfolio of the Game Aggregator, advanced functionality of the Jackpot Aggregator, effective affiliate management and tracking capabilities of Affilka, as well as to deliver the first demonstration of the Sportsbook mobile application. The company representatives will be waiting for visitors at stand N8-231, ready to speak about the benefits and advantages of the SOFTSWISS cross- product integration and discuss our exclusive product and service offerings.
Andrey Starovoitov, co-CEO at SOFTSWISS, said: “For us, participating in the industry’s biggest event is significant, so we are doing our best to impress and surprise the iGaming community with our blazing offers. SOFTSWISS will not only present our innovative solutions and upgraded products at the show but also the expertise that our employees are pleased to share. We are sure that ICE London will be a remarkable experience, and we invite all our partners and potential clients to the SOFTSWISS stand!”
SOFTSWISS has also partnered with Fire & Ice 2023. Under the partnership with the organisers, the company will gather friends, partners, and guests at the famous venue Troxy in London to celebrate the 20th anniversary of this legendary iGaming journey. The event will take place on 8 February, the same week as ICE London and iGB Affiliate London.
Blazing with the slogan ‘Beyond our Wildest Dreams’, the Fire & Ice special event will bring together the most influential figures and founders of online gaming businesses. According to the organisers, the party will push the limits of entertainment beyond the wildest dreams of all in attendance.
SOFTSWISS is highly honoured to become an exclusive partner to these incredible festivities
and support the organisers in hitting such an impressive milestone of two decades in the industry. Working in tandem with Fire & Ice means SOFTSWISS is not only a savvy iGaming expert but one of those blazing the way for the whole industry.
Valentina Bagniya, chief marketing officer at SOFTSWISS, said: “We are inspired to be part of this bright celebration as Fire & Ice is undoubtedly the most intriguing and exciting event for the iGaming community. Along with the Fire & Ice team, SOFTSWISS creates the story of iGaming, and we are proud to be an exclusive partner to the 20th anniversary show. This year SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promo campaign we have started in Malta. So, it’s time to bring the heat to London!”
“We are so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it is a huge responsibility for us. It is the most challenging task we have ever undertaken,” comments Michael Caselli, the show organiser and co-host of Fire & Ice 2023. “You will find yourselves sitting next to those industry grandees you’ve seen on screens and boards. This is the party to celebrate the people who have built a reliable foundation for the industry to thrive in the future.”
Jodie Thind, the event organiser and co-host, added: “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible, and we see this event as a thank you to everyone in iGaming.”
GIO FEBRUARY 2023 17
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