ICE PREVIEW
PANDASCORE PandaScore will be showcasing its latest innovations at stand S2-300. L
ast year, PandaScore’s operator partners enjoyed significant growth, reporting on average a 33% uptick in turnover. This is a big number, especially when you consider the esports revolution is only just getting underway. This means the time is absolutely now for savvy operators to embrace the vertical and offer a compelling esports betting product and experience to their players. This is something that PandaScore is here to assist with. We are dedicated to providing operators of all sizes with access to the odds and markets they need to deliver a compelling esports proposition to their players. We sit at the cutting- edge of the sector, and also develop features and tools to further enhance engagement. We now offer 308 unique esports betting markets covering all of the major esports titles from League of Legends and Valorant to CS:GO, Call of Duty, Dota2 and more. We’ve earned a reputation for delivering esports dedicated innovative solutions, and one of our breakthrough products is our Player Props markets, Esports BetBuilder, new and updated Widget for stats. This year is all about micro markets and we’ll also be integrating our Bet Builder tool with more clients which allows players to curate their own bet slips for a truly personalised, next-level esports wagering experience.
Our Widgets product, which has been recently revamped, allows operators to seamlessly integrate our Odds product into their environment and customise the front end to meet their individual branding and experience goals.
2023 will be yet another year that sees esports betting continue on its meteoric rise, and smart operators should absolutely want to get in on the action.
SYMPLIFY
At stand N3-510, Symplify will be presenting its completely integrated Symplify Ecosystem.
BETER LIVE
Located at stand N5-340, BETER Live will be focusing on its Gravity brand.
I
n late 2022, BETER Live unveiled their latest project: the Gravity brand. With this brand, BETER Live hopes to meet the needs of a new generation of players who want new experiences, innovative approaches, and unique solutions, even when it comes to the classics.
The Gravity brand currently includes two games: Gravity Blackjack and Gravity Roulette. Gravity Blackjack was released in August last year to a warm reception from both players and BETER Live’s partners. In almost every Gravity Blackjack round, multipliers appear at random and latch onto the player’s sidebets to boost their potential winnings. This feature adds yet more excitement, as you never know if a multiplier will land on your sidebet and send your winnings into the stratosphere. Gravity Roulette will be the first game show to grace BETER Live’s portfolio. The amazing multipliers with the potential to multiply players’ winnings by up to x999 aren’t the only draw here, either; the games’ high-quality designs and cosmic special effects are just as enticing.
futureproofing our partners’ businesses. The mission is growing customer CRM strategies at scale, while offering multi communication channel coverage. Our results are built on having one single solution that caters for profitability via conversion by increasing new playing activities via conversion optimisation. Sustainability comes from leveraging our machine learning capabilities to manage churn by acting in real-time rather than retroactively. Another element of the sustainability commitment is the adherence to responsible gaming, our responsible gaming product features have grown in popularity. Legislation is the future, broadening out over Europe, the US and beyond. At ICE we’ll showcase the RG module that allows Symplify to run and scale our CRM efforts while taking account for compliance and social responsibility. In summary, Symplify’s cloud service simplifies vital business needs to enable our customers to drive revenue while we decrease workload. Our growing portfolio of iGaming clients is testament to this. Most recently we signed with iGaming platform provider NuxGame and they followed LuckyDays, Finnplay and Playstar - to name a few. PlayStar is based in the US and we expect plenty of conversations around this fascinating iGaming market at ICE. Our US influence has increased significantly, so much so that in October we launched a US entity, Symplify US. The operation is being overseen by Stephen A. Crystal of SCCG Management fame. It was a natural progression for the business and having a permanent presence allows us to engage with like-minded innovators who need a platform that understands the marriage of traditional casino entertainment and the expectation of the newly transitioned digital user.
W GIO FEBRUARY 2023 13
e’re proud of Symplify’s success over the course of the year which has been underpinned by our belief in
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