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CASINO NEWS


Gambling Commission to feature biggest ever ICE Consumer Protection Zone


The central importance attached by the industry to safer gambling has been underlined with confirmation that the 2023 Consumer Protection Zone (CPZ) at ICE London, will comprise a record 20 stands, up from the 2022 figure of 14. The CPZ, which has become one of the highest profile features on the


ICE show floor will comprise a blend of providers of responsible gambling tools and solutions alongside leading not for profit organisations which have been gifted space. Brands featured on the 2023 CPZ include the Gambling Commission, Focal Research, Casino Guru, Future Anthem, Department of Trust, Mindway AI, Intuita Consulting, Rightlander, IGT, SG:Certified, W2, Crucial Compliance, LexisNexis, GamCare, YGAM, Gordon Moody, Gamstop, BetKnowmore, Responsible Gaming Council and the National Center for Problem Gaming. Ewa Bakun, Clarion Gaming’s Director of Industry Insight and Engagement and the person


responsible for overseeing the development of the Consumer Protection Zone, said: “The CPZ, which was recognised by the industry at the recent Global Regulatory Awards where it won the Responsible Approach to Advertising/Marketing category is one of the many success stories to have originated at ICE. “The brain child of the Gambling Commission’s Tim Miller the CPZ has grown from its launch at


ICE London 2018 when it featured eight pioneer exhibitors to its current size and prominent location which is adjacent to the main boulevard at ExCeL London. “Thanks to the generosity of industry supporters and sponsors the CPZ has succeeded in


raising £146,000 for gambling industry charities over the last three editions of ICE London and we are looking to build on that really impressive total. “With the return of the major supplier brands to the land-based sector and the prospect of a


record-breaking edition of the world’s most popular b2b gaming expo our aim with the help of the industry is to take the total to close to £200,000.”


Zitro expands presence in Mexico


Zitro’s Mega King is now live at CIRSA’s Mexican casinos. Mega King is notable for its scalable progressives meaning the more you bet, the bigger the jackpot you get, as well as the “ENERGY BOOST” feature, which transforms into a higher frequency of prizes and gives access to the bonus jackpot. “Mega King captivates our players with its engaging game mechanics, scalable progressives, eye-catching graphics and premium soundtrack, which contribute to an outstanding gaming experience. Zitro, as always, brings together all the aspects to ensure a profitable operation and maximum entertainment,” said Juan David Baracaldo, product director at Cirsa Mexico. Johnny Ortiz Viveiros, founder of Zitro, added: “CIRSCA


has emblematic casino venues all over the world, and the fact that it has made this important bet on our successful Mega King in Mexico fills us with pride.”


Rush Street expands Konami’s SYNKROS Casino Management System


Rush Street Gaming has announced the selection of Konami Gaming, Inc.’s SYNKROS casino management system for Rivers Casino Portsmouth, Va. Set to become the state’s first permanent casino when it opens on January 15, Rivers Casino Portsmouth is the fifth location in Rush Street’s portfolio to launch SYNKROS. Konami’s casino management system will deliver seamless rewards, offers, communications, and more across Rivers Casino Portsmouth’s 1,448 gaming machines, 57 table games, poker room, sportsbook, restaurant offering, retail environment, entertainment venues, and more. “Built from the ground up as a state-of-the-art gaming and entertainment complex, Rivers Casino


Portsmouth is fully equipped for real-time, personalized rewards and loyalty engagement, powered through SYNKROS. It equips the property to achieve its immediate and long-term technology goals, while ensuring constant operational management across the casino,” said Roy Corby, general manager at Rivers Casino Portsmouth. The brand-new entertainment destination will


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take advantage of SYNKROS’ comprehensive marketing suite, which Rush Street Gaming uses to deliver its popular Rush Rewards program across all Rivers Casinos. Konami’s first systems installation with Rush Street Gaming began at the debut of their first property, Rivers Casino


Pittsburgh in 2009. Since then, the partnership has expanded to Rivers Casino Philadelphia, Rivers Casino Des Plaines, Rivers Casino & Resort Schenectady, and now Rivers Casino Portsmouth. “As an organization that strives to be a leader


in each of its markets, Rush Street Gaming has a reliable partner and a robust ecosystem in place with Konami’s SYNKROS,” said Tim Drehkoff, chief executive officer of Rush Street Gaming. “Looking ahead to the opening of Rivers Casino Portsmouth in 2023, we’re fully confident in the guest experience SYNKROS helps support on the technology front.” “Rush Street continually operates with an


entrepreneurial commitment to future technology, resulting in strong expansion and leading casino development across major metropolitan markets,” added Tom Jingoli, executive vice president and chief operating officer at Konami Gaming, Inc. “Rivers Casino Portsmouth is the latest in a string of successful ground-up Rush Street developments that we’re honored to support with the latest SYNKROS tools and technology.”


8 FEBRUARY 2023


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