ARUZE GAMING – ICE PREVIEW
Aruze Gaming: Innovation is our tradition
A
t Aruze, we’re viewing ICE through one lens: innovation. We stand by our tagline: innovation is our tradition. We design, develop and manufacture the most innovative gaming experiences for casinos around the world. The
Aruze team also re-innovates traditional classics using the latest technology available to create unique hybrid ETGs, video slots and Activ-Play™ gambling devices or other unique gaming platforms. With the player in mind, we’ve opened up a new office in Europe providing a dedicated sales and service support to Aruze’s European, Middle Eastern and North African marketbases. As our presence rapidly expands into the European and African markets, this office demonstrates Aruze’s dedication to strengthening its relationship with casinos across the world. By making its services localized to these markets, Aruze establishes itself as a global provider of casino solutions. Aruze provides a gaming solution for everyone, from classics such as Shoot to Win Craps and ETGs like BlackJack and more, all the way to iGaming. Aruze also provides unique casino-arcade hybrid games based on the company’s Activ-Play™ technology. These games are based on the same RNM technology of a slot, but have the engaging play-style of an arcade game.
Aruze offers both hardware and games, making it a key
provider for nearly every casino operator’s needs. Its luxury hardware collections includes two new products to the European market: the Muso Curve 55 and the Muso Triple 32. The Muso Curve 55 is one of few cabinets of its size and caliber available for sale in the market. The experience transports players to new and exotic places, while crisp visuals, great bonuses and wagering excitement increase engagement for maximum fun. The Muso Triple 32, a three-screened sibling to the 55,
provides breathtaking visuals and unique features tailored to an immersive and comfortable gaming experience. The T-32’s new face design and ergonomic button deck feature a standard wireless charger, an optional USB charging port, wrist rest and a 13.3-inch LCD deck. Paired with Aruze’s exclusive titles, the Muso collection blends classic games and a unique gaming experience in perfect harmony. The ultimate objective behind each and every Aruze creation
is to deliver excitement, surprise and delight. Aruze is licensed in some of the most prestigious gaming jurisdictions across the United States, Canada and Asia. We are driven by the following principles: to build and maintain global relationships for a strong gaming culture; to provide quality solutions for all customers with exceptional customer service; to be socially responsible by encouraging responsible gaming initiatives; and to challenge conventional wisdom by thinking out-of-the-box. We are endlessly proud of the team that makes Aruze’s
innovations possible, and we are grateful for the players that keep us motivated to make even more amazing gaming solutions. As we expand into the European market, we are excited to strengthen our existing relationships, and build plenty of new ones.
Visit Aruze gaming at ICE London, stand #S9-330. FEBRUARY 2023 59
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