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ALFASTEET – ICE PREVIEW Alfastreet – a great start to 2023


Alfastreet bring a special, extended lounge to ICE 2023 in expectation of a huge turn-out of its customers and partners


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lfastreet is very satisfied with the 2022 sales results after two objectively difficult years and they are expecting a good beginning of 2023, since the production is


already full until May. We expected a significantly lower demand in the beginning of 2022, but it turned out to be the exact opposite, as the production grew for more than 50%. We feel that the release of the restrictions let the players back to the casinos worldwide and they caused an immediate spike in revenues, after being unable to play for considerable periods. The forecast for this year is even more positive, commented their CEO, Tjasa Luin Peric. The last months were very busy for the company, because they were preparing and testing the latest novelties for the upcoming ICE London show, while contemporarily growing the number of the employees in anticipation of the raise in production volume for the end of previous year and the beginning of 2023, where a further increase is expected. The main concern is currently related to material supply, since various articles and parts are still delivered with


significant delays or not at all, and the company is forced to rely on its high stock material stock to cover the production demand. Needless to say, this situation cannot be sustained for a prolonged period of time and Alfastreet is currently pursuing all options to find alternative solutions to assure continuation of supply. Alfastreet is also very satisfied with its distribution network, since almost all the markets are getting positive sales results. The company believes that the remaining territories will “wake up” after the pandemic hit and they expect to face larger numbers of orders in the next half of this year. They expect more investments in the equipment after the ICE, due this reason they adapted their terms and purchase conditions to be more competitive, thus helping the operators to re-start. The


company’s commitment and investment in development and service have been going on uninterruptedly despite the objectively difficult situation, to enable them to offer some unique features that will make an impact on the ETGs segment. They believe in progress as the only way to keep the classic games even more interesting. The newly developed solutions will add to the diversity and attractiveness of the popular games, as they are specifically targeting younger players, who are very demanding and looking to have fun while playing. All of these solutions are a direct result of a very tight cooperation with operators worldwide, that has distinguished the Alfastreet business model since the very beginning. New cabinets, new software solutions, new


graphics and new video contents are prepared to be unveiled at the ICE gaming exhibition in London next month. Alfastreet is very positive about this ICE show and they expect a huge turn-out of their customers and partners, therefore they are preparing a special, extended lounge area in their stand, adding to the already extremely comfortable and cosy environment that they’re famous for. After almost three years of reduced travels and face-to-face meetings, the Alfastreet sales staff can’t wait to meet everybody in the upcoming gaming shows.


Visit Alfastreet at ICE, stand #S8-160 58 FEBRUARY 2023


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