A LOOK FORWARD A Look Forward
GIO spoke to more key members and companies across the iGaming sector about their goals for the new year and their 2023 predictions for the future of the online gaming industry
SLOTS TEMPLE FRASER LINKLETER, CMO
P
roduct development will be key for us in 2023. New paid-for tournaments offering big cash prizes and innovative new tournament variants will keep things interesting for our players. We believe increasing the range of tournament offerings will create new and enhanced levels of social dynamic on the site, enabling players to interact in new ways and for us to market to them more effectively.
We began offering free-to-play tournaments in 2020 after obtaining a license from the UK gambling Commission. But paid-for tournaments will really take things to the next level, creating bigger prize pots that attract more users and adding extra stickiness. We believe this will result in a product that’s sustainable for the business in the long term. We’re going to continue building our cash-prize tournament product, launching paid-for tournaments so we can offer big cash prizes, as well as launching new tournament
variations to keep them interesting for players. We’ll also be integrating with more games studios so we can offer tournaments across an even wider variety of games. And we’ll be increasing our marketing activity to build our registrations while continuing to add new content on site.
There are always new and updated regulations which we’ll closely monitor and ensure we adapt and comply with quickly. As an affiliate, we put compliance at the cornerstone of everything we do, and we are prepared to react quickly to regulatory changes, no matter how challenging. In terms of the affiliate space, I think we’ll see a continued desire from end-users to have something unique and interactive, not just a list of bonuses available. Today’s affiliates must create differentiation if they’re going to succeed in this highly competitive market, and that means offering users something different to keep them engaged, some of that extra
LIVE SOLUTIONS JEAN-PIERRE HOUAREAU, CEO
2
023 will be the year that we officially launch Live Solutions and when we will go live with major aggregators such as Pariplay, Softswiss and Hubb88. Our aim is to become the largest casino floor in the world and launching with such huge content aggregators is a massive coup for us. However, the interest in our platform and our games doesn’t stop there. We are also in advanced talks with a number of Tier 1 operators, therefore our main goal for 2023 is to have our games live on as many operator sites as possible.
Until now, our entire business has been managed remotely, however, in the next 12 months, we will be looking to establish a series of network operating centres across the world - starting with Gibraltar. We currently have more than 3,000 presenters, all of whom have to be managed and monitored and we will soon be operating in excess of a thousand live casino tables at any one time. Creating global
8 FEBRUARY 2023 GIO
hubs is therefore imperative as we become more established and the business matures into a much larger content provider. We offer a product that is a true hybrid of RNG table games and live dealer, and which therefore straddles a couple of different sectors. Not only that, our platform is the first to provide real time video interaction amongst players which brings an unparalleled level of social engagement to game play. The trend will be a demand from players to bring that bricks and mortar casino floor experience to life in an online environment. In a market that is saturated by providers, all of which are similar, operators are always striving to find new and exciting content, not just to acquire new players but to retain them and differentiate themselves from their competitors. The trends will continue to be driven by the player as to what and how they want to play.
We are very keen to take a regulated market approach to our business; therefore, we have
special sauce. Today’s affiliates should be standout digital products focused on user XP, not just channels for traffic.
Meanwhile, we’ll continue to build our presence in Canada and the US. They’re exciting new markets for us, and we look forward to increasing our player base in those regions. Building engaged online communities is a huge and vital part of what we do.
identified a number of countries in Europe and LatAm that we’re currently considering. North America is undoubtedly a market of interest as it continues to open up and we are very excited about working with our aggregator partners and their customers across the world. Also, as part of our regulated approach, we have plans for licence applications in various jurisdictions but for the moment we must remain tight lipped about which ones.
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