ICE PREVIEW
ICE 2023
ICE London, which takes place on February 7-9 at ExCeL London, will mark the return of all major supplier brands absent from the postponed 2022 edition and bring together the entire gaming industry over three days of networking and education.
SPORTRADAR
Florian Geheeb, Global Director Advertising Sales at Sportradar highlights the business’ focus on its ad:s technology at stand S1-140.
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Sportradar will be set-up in its usual location at stand S1-140. This year we have extended our space in order to demonstrate some of our dynamic products and services. I can’t go into too much detail right now, so you’ll have to come by the stand to find out more. At ICE, we’re excited to showcase how Sportradar’s ad:s technology can benefit online casino operators and the iGaming industry more broadly. For the uninitiated, ad:s is a data-driven marketing performance platform that uses technology to automate media buying to ease the burden on digital marketers. This technology underpins services we offer for online display, video and paid social media advertising.
This past year has seen paid social media advertising emerge as an important customer acquisition channel for casino and iGaming operators. The marketplace is increasingly competitive and whilst there are thousands of casino games available to punters, most operators tend to only promote the same half a dozen titles to their customers because it’s nearly impossible to personalise advert creative at scale.
The ad:s paid social service changes that, providing operators with the means to deliver personalised and highly targeted advert creative at scale across social media platforms like Facebook, Snapchat and Instagram. It’s a game changing solution that helps operators improve engagement with their customers and broaden audience reach. In addition to the paid social media service, our core programmatic advertising solution can provide casino operators with a means of efficiently and effectively acquiring new customers. It was initially launched to market in 2019 with a real focus on sports betting, but we’ve since developed the solution and tailored its capabilities to meet the needs of casino businesses, as well.
This hyper targeted approach enables operators to serve the right content to the right person, on the right platform and at the right time, thereby reducing advertising waste. The DSP is proven to deliver reductions in Cost Per Acquisition for programmatic advertising activity and increase Net Gaming Revenues (NGR) across campaigns.
Furthermore, lifetime value analysis we’ve conducted for the customers acquired through the ad:s platform shows that these bettors are generating more positive revenue for clients that actively use our services. So, the quality of the customers acquired through ad:s is high. Our ad:s service is continually evolving and I’m excited about the benefits and efficiencies it can drive for marketers within the casino space. Pop by our stand to find out more.
he year gets off to a flying start with ICE London and, as ever, it’s an event we’re excited to be attending. It consistently attracts the industry’s thought leaders and innovators, as well as providing an opportunity for us to meet clients, network and share ideas with our
CONTINENT 8 TECHNOLOGIES
Leading provider Continent 8 Technologies will be ready to meet ICE attendees at stand N3-110.
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his year’s ICE is a big one for Continent 8 Technologies. The industry’s leading global managed hosting, connectivity, cloud and security provider marks 25 years of protecting the most valuable information around the world.
Today, its private network spans 90+ connected locations across four continents with a significant presence in the Americas where it is live in 25 US states and counting. It’s also a key player in the LatAm market, where it now has data centre solutions in Colombia, Peru and Puerto Rico. In the latter, it recently became one of the first suppliers to be granted a sportsbook licence from the country’s regulator.
While growing its international footprint is a priority, Continent 8 remains fully committed to European markets such as the Isle of Man, Malta and Gibraltar, where for example it has a cutting-edge data centre deep within The Rock of Gibraltar inside a former MoD facility. Attending ICE in its 25th year of business is quite the achievement, but it’s also been quite the journey with plenty of highlights along the way. Here are some of the most important from the company’s 25-year history. Continent 8 have been the backbone of the iGaming industry for 25 years, and will continue to enhance its team, solutions and services to ensure it remains the top infrastructure provider to the industry for many more years to come.
10 FEBRUARY 2023 GIO
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