ICE PREVIEW
LIVE SOLUTIONS
At stand N5-150 Live Solutions will be showcasing its unique multiplayer games, with the thrill of real-life casino tables using video streaming for all players and table hosts.
T
he table games in Casino Floor Live transcend the live dealer experience, with both players and table hosts live streaming and interacting with one another at multiplayer tables in multiple languages, with none of the constraints of studio- based live dealers.
The visual socialisation not only replicates the authenticity of a land-based casino experience, but also enhances customer engagement. In turn, this provides operators a unique opportunity to provide bespoke face to face marketing support and care. Table hosts too can engage more readily with none of the responsibilities of being a live dealer. Casino Floor Live is infinitely scalable.
Players use a cross platform super-fast loading HTML5 interface with video streaming for all users enabling them to speak to each other rather than typing whilst playing the games with realistic physics engine animations. Card games are multi-handed and all games allow multi bet positions. Available now are Blackjack, Roulette, Baccarat, Craps, Dragon Tiger and Fan Tan with more in development. All games are fast loading HTML5 Portrait and Landscape Mobile, tablet, laptop and desktop compliant. Every element of the front end is customisable allowing operators to fully brand with colour scheme, card backs and logos. Avatars and table host favourites encourage retention and instant replay instils trust. Real localisation means that hosts can present in literally any language and at scale. Players will never wait for a place at a table.
The eye in the sky distributed control room ensures constant monitoring of all user behaviour. It also allows operators to monitor and join tables in real time 24/7. This unique management tool allows operators face to face contact with individual players whenever they are at the tables. This feature can be used for VIP management offering direct personal contact for promotions or “comps”. It can also be used as a social responsibility tool for age verification, KYC, player welfare and any other situation when interacting personally will be more efficient.
14 FEBRUARY 2023 GIO LIGHT & WONDER
Located at stand S9-160, Light & Wonder heads to ICE with a mission to become the world’s leading cross- platform global gaming company.
H
aving established the new company brand last year as part of its bold vision, Light & Wonder is taking the opportunity to showcase how its focus has been trained on creating great games, while also leveraging technology to enable a seamless player experience across all platforms. Light & Wonder’s aggregation platform continues to bear fruit following a succession of key deals. The latest example is the acquisition of dynamic content creation platform, Playzido.
Playzido’s proprietary Remote Gaming Server (RGS) is one of the best in the iGaming industry for rapid game development and is already accelerating the pace at which Light & Wonder can partner with independent game studios, highlighted by a string of new partnership announcements, including AvatarUX and Hitsqwad Gaming. The platform will also allow Light & Wonder’s customers across the globe to co-create new and exclusive content to drive genuine content differentiation.
In addition, Playzido’s cutting-edge technology is purpose-built to support future innovations in game development including multiplayer games and next-generation jackpots – aspects of the overall entertainment experience which will be crucial in attracting new audiences across North America, a region in which Light & Wonder has a strong strategic focus.
Add to that Lightning Box with their astonishing 57% growth and Elk Studios who have also had a record-breaking 30% growth from last financial year along with the strengths of Premium Live Dealer Casino by Authentic Gaming positioning Light & Wonder as the leading cross-platform global gaming company.
Light & Wonder’s in-house game creation capabilities continue to blossom, with market-leading content Licensed content is another vital part of the product mix and STARGATE MEGAWAYS™, a game based on the classic sci-fi series, generated major sums following its release thanks to a willingness to push the boundaries of expectation. Instead of following the traditional MEGAWAYS™ format, the Light & Wonder team instead opted to boost gameplay by adding an innovative Stargate Trail mechanic to the game that completely changes the way the slot is played.
Light & Wonder game services and player engagement capabilities continue to strengthen with the addition of new player acquisition and retention tools including SlotMasters tournament tool, a new way to play slots as a team, and Wide Area Progressive Jackpots among many others. Further innovations that enhance the player experience, currently under wraps, are set to be unveiled at this year’s ICE London.
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