A LOOK BACK
Golden Whale Productions Eberhard Dürrschmid, Founder
our movements and ability to collaborate in person were restricted. During 2022 we’ve been able to gradually return to what we consider ‘normal’ and we believe it’s a very exciting year to start a company like Golden Whale Productions, when everybody is so happy and keen to return to personal meetings again. Collaborating in person after such a long time apart has generated fantastic energy for us to use in all our products. Starting a new venture always presents you with a huge number of tasks to be dealt with, often at the same time. But these moments of creation, even though they can be chaotic and delivered under pressure, are what drives our passion for building products that work well and provide solutions to all kinds of problems. We spent the year being completely focused on building our core team, and then preparing and launching our first product,
W
e naturally experienced a significant shift in our business practices during the pandemic, because like most other people
which was a new breed of gaming production machine. I’m delighted to say we completed both to great success, which gives us a strong platform on which to achieve more excellence in 2023.
The highlight of 2022 was when we signed up with our first customers. It was very satisfying and rewarding to strike deals with people who believe in our product, who have faith in the fundamental changes that we’re making to the way games are being built. Our customers are operators of gaming and casino platforms in the main. However, the basic technology can also be used in other sectors, which is why we see our product as a scalable software-as-a-service model. We work together with gaming companies to build a data pipeline along with the required infrastructure, all the while ensuring the highest level of data protection for all parties. Being able to give our customers access to our top-quality products, and to see all the benefits they are getting as a result, has been very satisfying indeed.
GameOn Sarah Blackburn, Director O
ne of the biggest challenges we’ve faced is working as a fully remote team. We have an office in Gibraltar and the Isle of Man, and
we have colleagues based in the UK and Malta. Luckily our team is carefully chosen, and we all have the same goals and ambition
to do the best job possible on behalf of our clients but we’ve also identified that spending more time together is something we’ll focus on in 2023. Other challenges would be working with clients that have been affected by the war in Ukraine and ensuring we are as supportive as possible and that we are giving them the marketing support they need in the most challenging of circumstances. Advancement into the US market has been a major focus for us and our clients. In the spring of 2022, we commissioned detailed research aimed at better understanding the complexities for our clients’ PR strategies stateside. We have also partnered with analytics consultancy Commetric to deliver media analysis of the key topics discussed at the top gaming events, such as G2E. It’s essential that we are ahead of the game with new trends to better service our clients. Changes to platforms, such as Twitch banning remote licensed gambling sites, and the evolution of social media algorithms such as LinkedIn has pushed us to think more creatively
18 DECEMBER 2022 GIO
about how we position and promote client content and thought leadership. The biggest goal for 2022 was retention. With more events happening around the world and marketing budgets being maxed out, we wanted to ensure that our clients kept seeing the value of investing in PR. Our ethos is all about offering our clients added value and exceeding monthly KPIs and I think because we prioritise our customer service, this has not only led to great retention, but we’ve taken on a considerable number of new clients. Highlights are definitely seeing the ROI clients receive from PR activity we help to deliver. The valuations that are put on businesses and PR is a huge contributing factor to the overall success and that is being recognised by clients too. We’ve also hosted a couple of social gatherings in Gibraltar and in Las Vegas at G2E which was perhaps the highlight of the year for me. You should see what we have planned for ICE, maybe our highlight of 2023 will come sooner than anticipated.
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