EVENBET


MARKETING IN FOCUS W


ith the general iGaming industry complaints about companies not investing enough in the brands, it was surprising that one-third of our respondents have named different brand-strengthening activities as their current


marketing focus. Among these, were: increasing brand awareness, improving the company’s presence on social media, and others. For almost every operator asked, however, the marketing focus was the same as the main challenge - player acquisition.


Who were we talking to? Some details on our respondents


GIO DECEMBER 2022 9


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