GAMING FOR AFRICA bwin Launches in Zambia
bwin, A global sports betting platform has launched in Zambia. The launch was held at Radisson Blu Hotel recently, with Zambia becoming the first African country that the company has earmarked to begin operations in. Entain, the global sports betting, gaming, and
interactive entertainment group that owns bwin, was please to announce the African launch of bwin, its leading sports betting brand, in the regulated Zambian market. Customers will now be able to access a wide range of sports betting and casino offers. Speaking at the launch, bwin’s Africa Chief
Marketing Officer Spencer Okach said: “We are thrilled to enter the Zambian market which has one of the most highly regarded regulatory environments on the African continent. It was an obvious destination for our first launch in Africa given its stable economic and regulatory framework, which provide a great platform for growth. We are extremely confident that our new Zambian customers will love the unparalleled bwin brand experience with its exciting line-up of thousands of betting markets and hundreds of games.” In addition to enjoying bwin’s incredible portfolio
of sports betting and gaming products, customers are promised a smooth user experience thanks to a seamless interaction with the platform’s deposit and pay-out processes – all made straightforward thanks to the integration of the services of local partners Airtel and MTN. bwin also brings to Zambia its rich brand history that has seen it partner with some of the biggest
Commerce, Trade and Industry – Zambian Minister of Tourism, Rodney Sikumba, welcomed bwin’s approach to partnering with the Government to promote tourism. “One of my key roles is to create an environment
for the economy to grow and thrive. We are excited to be working with a company of bwin’s calibre to promote the Zambian tourism sector building on their passion and connections to global football.” Through Entain, bwin is a leader in responsible
bwin Africa Chief Marketing Officer Spencer Okach shakes hands with Hon. Chipoka Mulenga, Minister of Commerce, Trade and Industry at the bwin launch in Lusaka.
names in world sport. bwin is the Official Partner of both the UEFA Europa League and Europa Conference League as well as the Official Partner of the German Football Association and national team. Okach highlighted bwin’s plans to work with the
Ministry of Tourism in Tourism Marketing, who regulate the betting and gaming industry: “We have already identified areas where we can
support the tourism sector through some of our assets that have global audiences, leveraging the assets of our partnership with UEFA to increase exposure for Zambia’s tourism sector. Together the UEFA Europa League and Europa Conference League have participants from more than 36 European countries and a global audience of millions.” Speaking at the launch – in a speech read for him by Hon. Chipoka Mulenga, Minister of
Bet365 launches in Ghana
Bet365 has launched in Ghana, allowing fans to play on the dedicated website or app. New and eligible Ghanaian customers will have access to a wide range of betting markets from sporting events across the world. Upon joining, players can also take advantage of a sign-up offer and promotions, features and bonuses. Bet365 also offers in-play sports betting in over 75 different guises for over 600,000 events annually. New and eligible customers in Ghana will
receive access to live streaming of thousands of sporting events from around the world, including the Bundesliga – Germany’s top football division – and the Spanish La Liga, as well as NBA, NHL and baseball in the US. A bet365 spokesperson said: “We are
delighted to announce the launch of a dedicated bet365 website for customers in Ghana. In a country with such a passion for
gambling and we are committed to creating the safest possible gaming environment. Entain has been recognised for its leadership on responsible gambling in the past year, having achieved GamCare’s Advanced Safer Gambling Standard and winning numerous awards including SBC Socially Responsible Operator of the Year and EGR North America’s Safer Gambling Provider. Additionally, Entain is a member of both the FTSE4Good and Dow Jones Sustainability Index. bwin will also build on the work of the Entain
Foundation, with a commitment to make a positive impact to society by investing in responsible gambling and sustainability initiatives. Through the Foundation the Group has partnered with BetBlocker, to bring their easy-to-use app to Zambia, helping customers manage their access to betting and gaming in a safe and appropriate manner. The Foundation is also exploring opportunities to promote grassroots sport and diversity through technology. The platform is supported on the Airtel Zambia and MTN Zambia networks.
10bet Launches in South Africa
10bet has launched its online sportsbook and games offering in South Africa. With 20 years of experience in international markets, this latest move highlights the sportsbook’s commitment to expanding further into Africa, one country at a time. The premium sportsbook features a user-
sports, particularly football, we are excited to provide an unrivalled sports betting experience, with a key focus on both localized and international markets. “It was our preferred location for our first
launch into Africa, as one of the most highly regulated, and highly regarded betting markets on the continent. With the World Cup underway, we’re thrilled to deliver our in-play product as well as a portfolio of tournament promotions for new and eligible customers across the country.” The announcement came ahead of
Ghana’s first World Cup group stage match against Portugal.
friendly interface, offers over 2000 betting markets, more than 25 000 live events per month, as well as industry competitive odds for the current English Premier League (EPL 2022/23), La Liga, Serie A and dozens more. Boasting a pool of over 300 exciting games
from the world’s best gaming providers including NetEnt, Evolution and Yggdrasil, 10bet provides a mix of exciting instant and live games. Zanele Nhlapo, 10bet Africa PR and CSR
Manager, said: “We are focused on investing considerably into the market to ensure we serve the South African betting consumer with a world class product, using globally recognized technology as well as local partnerships and integrations with key players in the market to build a platform that best serves our customers here.”
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