EVENBET
EvenBet Gaming: Hottest iGaming Trends 2022 White Paper
In September 2022, EvenBet Gaming spoke to companies and partners during the iGaming events and in-person meetings to find out which trends and challenges are the most important for their operations and business development.
THE BIGGEST TRENDS IN THE INDUSTRY FROM THE INSIDE PERSPECTIVE
T
he most mentioned iGaming trend in Q3 2022 was undoubtedly everything crypto-related, from introducing or extending the crypto payment ecosystem to creating new web3 projects. Apparently, the cryptocurrency subjects are more pressing for the vendors and service providers as they have mentioned it more often than operators.
“Our industry is adaptive, and now banking becomes a really difficult issue. Maybe, the crypto will be going to save the industry in a few years”
The second most mentioned trend was the tightening regulation across multiple jurisdictions, sometimes going together with privacy and marketing-related changes in the industry. This was equally important for the operators and the vendors.
“Regulated markets are the future, but regulation delays innovation because we have to look at the different demands.”
In 2021, the global crypto population increased by 178% reaching almost 300 million in December. In 2022, the
growth continues.
52 regulatory bodies around the world, at least, are known to the authors of this white paper. We don’t expect it to be a
complete number.
26% average increase Legal & Compliance specialists’ salaries in 2020-21, according to Pentasia and iGB research.
FOCAL POINTS OF THE COMPANIES C T
rypto is a trend but not a priority: often mentioned as a predominant issue in the industry in general, it was rarely mentioned as a current company focus by our respondents. The top popular answer to this question was, surprisingly, expanding into the new markets or improving the positions in the new markets.
Could we say that Europe isn’t any more interesting for the iGaming companies’ future development? Talking about the objectives, both vendors and operators pointed at Asia and Latin America, and sometimes
3.7 billion Brazilian reals: expected sports betting GGR in Brazil in 2023, growth by 200% in just two years.
North America, but almost never Europe.
The second-best answer for vendors and providers was a new game or feature development. The operators were mostly preoccupied with the player acquisition in all its forms.
CHALLENGES: THE MOST PRESSING ISSUES
alking about problems and challenges, the respondents were less united: obviously, in different markets and verticals, they could not be similar. However, some answers were repeated from time to time:
• Human resources and talent hiring, especially for companies dealing with the development and (or) integration.
• Looking for company growth opportunities (solved by some by entering new and emerging markets).
• Continuous war in Ukraine and global economic crisis worsened by the 8 DECEMBER 2022 GIO political and military confrontation.
“Macroeconomic situation and tightening regulation make companies work better and harder than ever. Consumer behaviour is changing; people have less money, but they still want to entertain themselves.”
9.2% of iGaming companies are actively recruiting.
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