AXES.AI AXES all areas
Earle Hall, CEO of
AXES.ai, a blockchain- based IoT Fintech highlights how profitability and adherence to
responsible gaming regulations can coincide with the implementation of AXES’ innovative technology.
Jon Bruford: How did AXES start and what is AXES’ core business? Earl Hall: 10 years ago, before the start of this company, we were four individuals trying to solve a problem using Cloud. In that same period, there was a Canadian company trying to penetrate the Mexico market and they had to adhere to all the casino rules. AXES decided to focus on that one client and bring up a Cloud version of reporting alerts smartcard closed loop technology. The project was a success but what the company was able to prove over 10 years ago is that you can effectively do sub-zero real-time cashless technology. AXES started out native doing AML,
responsible gaming, and smartcard cashless. I showed up around eight years ago with the mentality that cashless had to become a hybrid of Apple and Salesforce. Why Apple? For the App Store, iTunes and Movies to function, Steve Jobs developed an IOT device called an iPhone, but also a communication device to get the data out of people’s hands and into the Cloud. The genius of AXES was to develop an IOT device which was a minicomputer. We do not use any of the languages of the gaming industry whether it’s G2S or Pulse. When it hits our computer inside the slot machine, it is automatically translated into a proprietary protocol which is faster and more secure allowing us to do cashless and other things in real-time. Today, who we are is relatively the same
as who we were when started out. We spent the first five years ensuring our IOT devices
42 DECEMBER 2022
could pick up every language of every machine, version, and protocol. We then needed an elastic Cloud database that could go from 4000 machines running at one minute in the day to 5000 running at another minute in the day, and it could ramp up or slow down as needed. The only thing we needed as we started entertaining clients around the world was to take the same Cloud and create private Clouds for them. This is called multi-tenant technology when you have one Cloud, but you can isolate all the functionality in a secure location e.g., inside of a tribe or government facility. Over the last three years we’ve entered the Salesforce chapter of the company, and we’re now building app after app including marketing
campaigns apps, rewards apps, loyalty apps and players clubs apps. We even have tax apps as countries have asked us to pick up the players tax out of the machines and send it to the government. We’ve been in the phase of churning out apps for almost three years. A customer can take our entire system – our IOT device, entire Cloud base and all our web and transaction servers just because they need an AML solution or a marketing campaign solution, for example. So now we can offer the entire clout of our Cloud for one app. We have been building with the faith that the industry will catch up to us one day, and we are patiently waiting and serving the current 1600 customers we have in 49 countries.
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