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SUZOHAPP – THE BIG INTERVIEW


customers to find everything they needed to reopen. We committed to areas of manufacturing that other companies have dropped. It has definitely been a challenge to rewrite our processes and reevaluate how we can adapt our business to fit the current climate on an ongoing basis but we have tried our best to learn quickly and hopefully our customers have benefited from that perseverance.


CI: Has COVID seen a change or addition to your product offering, with a whole new area of relevance in PPE and customer segregation? SB: Towards the end of April, we realized that customers desperately needed PPE to keep their staffs and customers safe and meet the reopening guidelines. Every day that they remained closed they were losing money and staffs were without income. Due to the high demand however, there was significant difficulty sourcing PPE products worldwide. We worked with our international network to come up with and have stock of a line of products that would be relevant specifically for gaming to help push


away the noise of the endless options. When we launched our Personal Protection Line, we hoped that this small gesture of sourcing these hard-to-find items might help our industry bounce back just a little faster by getting doors open and helping them stay open.


CI: What have you been doing to support your customers in this incredibly difficult time? SB: We have tried to do whatever we can to help our customers during these hard times. Ensuring continuity of service was our first big step to make sure customers that were open were able to get what they needed from us to keep their businesses running. We held shipments for companies that were closed so they would not have to pay right away. We worked with customers on payment options. We picked up business lines that have been shut down by other manufactures to keep production lines running across the industry and sourced and even donated PPE such as masks etc to help everyone stay safe. Was it enough? There’s so much need right now that nothing is enough, but we


OCTOBER 2020 61


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