AUTUMN ROUND-UP ABBIATI
Casino equipment company looks to the future with positivity and creativity
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020 is a difficult year for the entire gaming market, and Abbiati Casino Equipment, like most companies, had to face changes and challenges. COVID-19 that still affects the
entire world has to be beaten the different restrictions and reopening create an uncertain mood and some new habits are changing our way of life and work – and may be here to stay. Abbiati Casino Equipment, based in Italy
where the impact of Coronavirus struck early, had temporally suspended manufacturing activity in March but kept working from home to guarantee a continued support to all its customers. During these months, the company was active and open to new proposals and collaborations: the company launched a new product portfolio Abbiati Online, in order to offer a bespoke equipment solutions for live online casinos and studios. While the majority of Casinos around the world were closed, the online sector benefited and earned a lot of new players stuck in their houses. In order to respond to a growing demand from online gaming suppliers, Abbiati is offering live gaming equipment solutions such as tables specifically for the Online market for optimal impact on camera in a studio or live gaming environment. Furthermore, considering the land-based casinos are seriously evaluating
the live streaming opportunities, in addition to intelligent roulette wheels, layouts, playing cards and accessories, Abbiati is providing a wide choice of materials and finishes from special solid woods and Corian to polyester, composite and various laminates that permit to customize completely the products ready to accommodate all necessary technical means, devices and features. It’s important the collaboration with HPS
Services Ltd for the delivery of anti-microbial services to the UK Gaming, Betting, Amusement and Leisure sector using Zoono, a product that is scientifically proven to kill 99.9998% of all known viruses (including Coronaviruses) and bacteria. In May the company announced a support partnership with E-Service (Europe) Ltd. for the
UK and Ireland Casino and Gaming market. This strategic partnership brings together the finest quality of equipment, product innovation and technology development strategy focused entirely on client satisfaction. As the Abbiati customer base and product portfolio grow, it is essential that the company have a high quality, technically knowledgeable support service in place. Finally, Abbiati is going to distribute the DigiWheel family of products to land-based casinos in UK, Europe, Middle East and Africa, and online gaming and betting markets worldwide. To give a positive “welcome back” for the
Casino re-openings, Abbiati released the new Rainbow layouts line, a colorful and innovative product to impress the customers. Abbiati has a number of product developments
in process addressing both our core business and the changing requirements demanded by the new market landscape, and they hope to provide further details later this year. The Italian company stayed positive during
and after the outbreak, but the road to return to the status quo that existed prior to this crisis is long. It will depend on the timing and speed of lifting restrictions of movement that vary across the world and consequently the public/players’ response. Covid-19 spikes have forced local lockdowns to be reimposed so the coming months will be crucial to determine this response. Operators are responding in different ways but most remain flexible, adapting to the new ways of operating that have been imposed. The mutual collaboration between Abbiati,
partners and customers ensures that we will all emerge from this period stronger, more positive, better equipped and determined to successfully deal with future challenges.
42 OCTOBER 2020
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