CASINO NEWS
Evolution and William Hill announce partnership for US market
Evolution has entered into a partnership with William Hill for the supply of Live Casino content and services across the USA. The deal is for the whole of the USA and will begin with the rollout of Live Casino for William Hill in New Jersey, streamed live from Evolution’s Atlantic City studio, with additional states to follow. William Hill PLC is one of the world’s
leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where it is listed on the London Stock Exchange. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (
www.williamhill.us) currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. The company also operates in New Jersey, Indiana, West Virginia, Iowa, Florida, Mississippi, New Mexico, Delaware and Rhode Island. Johan Nordstrom, Chief Executive Officer
Malta and Chief Commercial Officer at Evolution, commented: “We are very proud to have been selected by William Hill US. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.”
4 OCTOBER 2020
UK casinos propose alcohol ban to avoid fresh lockdown
Casinos have offered to stop selling alcohol in order to avoid catastrophic closures which could lead to thousands of job losses. Michael Dugher, chief executive of the Betting and
Gaming Council, has written to every MP urging them to lobby the Government to allow casinos to stay open. Mr Dugher said: “Casinos have already proved,
thanks to their world class track and trace systems, the use of Perspex screens, hand sanitisers and strict social distancing rules, that they are Covid- secure according to Public Health England. “There are relatively few casinos, we know that
their impact on Covid is negligible and they have in fact operated perfectly safely since re-opening in August. There are no public health grounds to order their closure now.
“Ministers need to understand that casinos are
not pseudo-nightclubs or places where young people go to drink. Nevertheless, they are willing to reduce their risk levels even further by refusing to serve alcohol, which the Government seems to think is another factor in the spread of the virus. “In light of all of this, I would urge ministers to be
reasonable and allow casinos to remain safely open and continue to play their part in raising desperately-needed tax revenues for the Treasury, whilst also stopping the spread of the coronavirus.”
CAGA claims over 1/3 of UK fans won’t buy football shirt with gambling sponsor
Football clubs that opt for a gambling sponsor are losing out on shirt sales, new polling carried out by Survation suggests, with more than a third of fans (34%) saying they would not buy their team’s shirt if it had a gambling sponsor displayed. The survey of more than 1,000 football fans, commissioned by Clean Up Gambling as part of the launch of the Coalition Against Gambling Ads, follow reports that Everton and Aston Villa’s shirt sales increased by 60 per cent after ditching their main gambling sponsor. Despite voluntary measures by the gambling industry, such as the ‘whistle to whistle’ ban on advertising during live sporting events before the watershed, sentiment among football fans is for further restrictions. Two-thirds believe there to be too many gambling ads connected to sports on TV, 59 per cent that there are too many gambling ads in football stadiums, and 58 per cent think too many teams are sponsored by gambling companies. Gambling advertising is expected to form a part of
the government’s forthcoming Gambling Act Review. The Coalition Against Gambling Ads brings together Clean Up Gambling, The Big Step, Gambling with Lives, the Royal Society for Public Health, the Gambling Health Alliance, Adfree Cities, GamFam, Stamp Out Poverty and Lewes Football Club. It is calling on the government to end all gambling advertising, promotion and sponsorship – a proposal backed by a majority of the public. Matt Zarb-Cousin, Director of Clean Up Gambling,
said: “The vast majority of football fans think there’s too much gambling advertising, and a huge
proportion are put off buying merchandise because of gambling sponsors. The government would have the backing of football fans if it decided to move against gambling ads, and clubs would benefi t from an increase in shirt sales.” James Grimes, who runs The Big Step, said:
“The results of this poll confi rms what we hear regularly: that fans have had enough of gambling advertising and sponsorship in football. Children shouldn’t be exposed to any gambling promotion while watching the sport they love and that’s why The Big Step is proud stand alongside so many reputable names as part of CAGA.” Duncan Stephenson, Chair of the Gambling
Health Alliance and Deputy Chief Executive of the Royal Society for Public Health, said: “The environment bombards us with adverts encouraging us to gamble, and this is particularly evident in the world of sport. RSPH research found that one in ten young people have been to a stadium sponsored by a gambling operator, and 55% of young people see the relationship between sports and gambling as negative for young people. With other public health issues like smoking we have seen how effective a ban on advertising can be at reducing harm, and the Government is taking note in other areas, with a ban on junk food advertising before 9pm announced in July this year. We should approach gambling in the same way and remove these potentially harmful adverts from what should be an activity that has a positive infl uence on health and wellbeing.”
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