SUZOHAPP – THE BIG INTERVIEW
SUZOHAPP
Global gaming equipment giant
SUZOHAPP has reacted quickly and positively to the pandemic for its customers. Sim Bielak, President of Global Gaming & Amusement Business for the company, talks to Casino International about the business and its reaction to a global event
60 OCTOBER 2020
Casino International: Has SUZOHAPP’s focus or modus operandi changed as a result of the global health crisis? SUZOHAPP’s product offering is staggering in its breadth and depth – is that going to stay the same or will we see some streamlining of offering? Sim Bielak: While we’ve certainly had to react and be strategic with our operations, we decided early on that we couldn’t let this crisis change who we are and that any reaction we took would need to still adhere to our values and our mission. Our motto “Simplify Your Sourcing” is the anchor we use to guide our planning and decision-making when it comes to our product offering. There have been scale backs and downsizings that have really made sourcing difficult for a lot of manufacturers and even operators, which hurts the industry and compounds the difficulties that we are already going through because of the pandemic. Our intent is not only to continue to serve as we have for years with our large product offering but to also pick up where others have dropped off to really be that streamlined source. Many businesses are trying to do more with a leaner staff, so the cost of the time spent trying to source multiple products individually is much higher than it used to be. We want to help with that. We’ve obviously had setbacks along the way and anticipate that we will continue to face more obstacles with potential reclosures in the colder months being a big barrier to getting stock, but we continue to do our best to overcome those challenges to ensure our customers have what they need.
CI: Has the crisis had a major impact on SUZOHAPP? If so, how - and how has the company responded? SB: The crisis was a total shock to the system. As a global company, we are accustomed to reacting to crises that may pop up in one of our markets at any given time, but the global effect of the pandemic was completely unprecedented. We had to learn to adapt much faster as regulations and safety measures were, and still are, changing constantly. Like most businesses, we had to learn how to do more with less and find new channels and avenues to reach and help our customers. We had to guarantee however, that with the higher efficiency, we didn’t lose the quality and the relationships with our customers. Our main goal was to ensure continuity of service and we were able to do so during what we hope was the worst of the pandemic. We created the Personal Protection Line to provide a single source for our
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