Aristocrat enhances Oasis 360 with SIC asset acquisition

mobile technology is now a wholly owned Oasis 360 systems product, allowing Aristocrat to further enhance its player-focused offerings. Under the agreement, Aristocrat has received all PlayerMax web and mobile source code for exclusive use in the gaming industry. In addition, Aristocrat has received a non-exclusive license to leverage SIC’s award winning AvT patent for use within the PlayerMax mobile platform. Aristocrat Vice President of Oasis Systems Kelly Shaw said: “This


Kind-hearted staff members from Genting Casino Fountain Park in Edinburgh have raised more than £3,800 as part of Sleep in the Park, a fundraising event to tackle homelessness in Scotland. The fundraising event involved members of the public sleeping outside

overnight on Saturday 8th December. Six staff members from the Genting Fountain Park Casino; including General Manager Pauline Macnamara, Gary Paterson, Jason Scott, John Logan, Laura Waddell, and Antonio Scialdone all took part in the fundraising event.

purchase is another exciting step forward in our Oasis 360 systems offerings. It enables us to further enhance and expand our Loyalty solutions in the mobile segment, which will allow our customers to engage with their players in an even more meaningful way.” SIC’s Chairman of the Board Cody Martinez said, “We are excited with the success of SIC Innovations efforts to design and develop marketing leading technologies and its ongoing impact to diversify and strengthen our overall business portfolio. We look forward to SIC tackling new challenges and creating new meaningful technologies in the near future.” The PlayerMax app is filled with user-friendly features, including:

 Dashboard, where users can instantly access balances, player status, and messages  Gamification that enables fun in-app challenges  Reservation, which allows players to make restaurant reservations and receive notifications  In-App Host, with direct connection to the player’s casino host by phone text, or email.

Senet Group publishes safer gambling report S

enet Group, the UK responsible gambling body, has today published a qualitative independent research report which

examines gambling behaviours in the context of personal control. The research sets out the elements required for

a behaviour change approach to tackling problem gambling, where an understanding of why and how people behave as they do can help to identify opportunities to influence and change behaviour for the better. Conducted by independent agency Revealing

Reality, the research reveals that regardless of their risk profile, all gamblers want to stay in control and that this control is critical to their enjoyment of gambling.As a result, people set boundaries to their gambling which they look to

6 MARCH 2019

maintain through a variety of formal and informal management strategies. The challenge for gambling operators is to help and support gamblers in setting and adhering to these boundaries, by both reinforcing their motivation to stay in control but also by providing the tools to make it easier.

Commenting on the research, Gillian Wilmot, Chairman of the Senet Group, said: “This research report provides some practical insights into how people manage their gambling on a day to day basis, and how the gambling industry might support their enjoyment of gambling by helping them stay in control. “The gambling industry can do a great deal more

to develop and promote tools and techniques which assist gamblers in understanding the

ristocrat has purchased the source code and IP of SIC Innovations as it relates to the casino mobile technology known as PlayerMax. The result of the purchase is SIC’s PlayerMax

positive benefits of control, but more importantly how they can keep track of their gambling, whether that’s through the amount they are spending or the time they devote to playing.In this we can look to other sectors, such as health and wellness, for recent examples where consumer access to more and more information about their own patterns of behaviour, is helping people make better choices. “This research will now inform the next

generation of Senet’s player messaging campaign, When the Fun Stops, Stop, which sought to put an understanding of customers at the heart of efforts to raise standards.This campaign has now reached an estimated 82% of regular gamblers since its launch, and was itself born out of research which revealed a link between negative emotional states and the impairment of control when gambling.”

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