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MACAU BUSINESS


commodities. They underline the fact that ‘local food products’ “have strong cultural attributes. It is a kind of cultural consumption of powerful symbolic character which shows that the traditional culture of Macau is alive and has a strong attraction for tourists.” The authors propose an idea that must be read carefully in Macau due to its geographic position, saying: “Macau may not be able to compete in the mass consumption market and the luxury market with the shopping paradise of Hong Kong.” Despite the consumption of ‘cosmetics and perfume’ being slightly lower than other categories the authors see in this commodity an enormous potential, which “is the most obvious pulling function for per capita spending of visitors. This phenomenon indicates that female consumers have a large spending power in Macau, and are a representative group in consumer society.”


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added value of accommodation and food industry will diversify the options of consumption such as recreation, leisure and cultural creativity,” believe Wang and Liang.


‘Pastel de Nata,’ almond cakes and perfumes


‘Local food products,’ ‘jewels and watches,’ and ‘clothing’ occupy the three main shopping magnets. The consumption amounts of ‘cosmetics and perfume’ and ‘handbags and shoes’ are slightly lower than other categories. Individually, state the authors, ‘local food products’ and ‘cosmetics and perfume’ maintain a rising trend in fluctuation. ‘Jewels and watches’ and ‘handbags and shoes’, however, present an obvious declining trend since 2014. “It is deserving of note that ‘local food products’ have an obvious pulling function to visitor expenditure, proving its high level of popularity,” say the paper’s authors when comparing this category with luxuries and other


“Undoubtedly, the long stay of visitors will increase visitor expenditure. Moreover, long-haul travellers may have relatively low price sensitivity, which in turn may lead to their higher expenditure,” the authors conclude. “[Regarding] future development there is a great need to


increase the consumption level and stay period of visitors. To achieve this goal, the public Administration – which in many cases makes generic promotion campaigns – may, in its promotional activities, consider targeting potential consumers who have a superior level of expenditure… [and that] …the improvement of transportation will bring more consumption opportunities promoting visitor expenditure.” “From our step by step empirical analysis, we can conclude that visitor expenditure is positively conducive to the growth of GDP. Improved infrastructure, convenient travel environment, and diversified culture-based products can all [deliver] better consumer experiences, which will be helpful in promoting the level of visitor expenditure,” concludes Characteristics of visitor expenditure in Macau and their impact upon its economic growth, published a few months ago in scientific magazine Tourism Economics.


24 MARCH 2019


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