ONLINE NEWS
Better Collective acquires
Goal.pl Group B
etter Collective extended its presence in the
regulated Polish market by acquiring the assets of the popular
Goal.pl Group as 2017 closed. This final acquisition marked the eighth major deal
achieved by Better Collective in 2017. This particular acquisition helps further Better Collective’s long term strategy of expanding its presence within regulated markets. They were particularly interested in boosting their reach in the Polish market, due to its growing economy and recent regulation of the sports betting market.
Goal.pl was an attractive prospect thanks to its
alignment with Better Collective’s core competencies relating to sports betting. Founded in 2002, the
Goal.pl Group consists of over 15 domains that attract over a million visitors per month thanks to its engaging approach to sports content. Run by CEO, and sports journalist, Cezary Brzuzy, the
Goal.pl group’s assets are all built around sports journalism and high-quality sports content. Their biggest site,
goal.pl with domains including
PrimeraDivision.pl and
seriea.pl, has become one of Poland’s biggest and most trusted sources for European football news. Another major site in the
Goal.pl Group’s inventory includes
wislakrakow.com, which is the biggest news site for fans of the top tier football team Wisła Krakow. As part of the deal, Cezary Brzuzy will remain on board with his editorial team to continue their journalism work, while working in close
Scout Gaming provides DFS platform to Nordic Leisure
S
cout Gaming is to enter the Latvian and Lithuanian markets for the first time
after agreeing to deliver a daily fantasy sports (DFS) platform to Nordic Leisure. The agreement gives Nordic Leisure, the owner of Optibet and Gold Club Casino, full access to Scout Gaming’s DFS platform enabling them to offer the service across its subsidiaries and to all of its customers. Scout Gaming’s platform is expected to be fully integrated and operational at Nordic Leisure by the end of 2018. “I’m pleased that the demand for
our offering is increasing,” said Scout Gaming chief executive Andreas Ternström. “Nordic Leisure is a competent, fast growing company with a significant share of its revenues from regulated markets, and I believe they will be a strong partner in the future.” Nordic Leisure will include all the
group’s brands in the liquidity network being established by Scout Gaming. The network includes or will include Betsson and Bethard, as well as Gofantasy, Fanteam and PAF which have already launched the Scout Gaming DFS product. “We have strong knowledge about
Daily Fantasy Sports internally and when we finally found a product that meet our quality requirements, it was an easy choice,” said Nordic Leisure chief executive Peter Åström. “DFS has a natural fit in our existing product offering, and we see clear synergies with our broader media- and sports activities within the group.”
Yggdrasil partners with Snaitech
to provide content to Snaitech. The agreement will give Snaitech access to Yggdrasil titles certified in Italy. Snaitech, a leader in
Y 94 JANUARY 2018
ggdrasil Gaming has added another partner in Italy after agreeing
digital and retail betting in Italy, will receive Yggdrasil’s collection of in-game promotional tools, BOOST and social sharing tool BRAG, enabling the operator to increase and complete its online casino offer.
Yggdrasil chief executive
Fredrik Elmqvist said: “To agree a deal with Snaitech, one of the most respected names in European gaming, shows that our approach is being welcomed by both operators and players in Italy.
This partnership with Snaitech is the latest step in Yggdrasil’s ambitious plans for the Italian market.” Yggdrasil plans to have
more than 30 games certified for the Italian market during 2018.
co-operation with Better Collective’s office in Copenhagen. Michal Kopec, Head of M&A at Better Collective,
said: “We see a lot of potential in the sports betting sector in Poland, and we are confident that with the 2018 World Cup around the corner, and new operators applying for Polish sport betting licences, we will be able to drive this business forward.
Goal.pl Group’s previous owner has done a great job in developing their network, and we are keen to add our own expertise to bring the sites to the next level.”
ComeOn launches new
Snabbare.com brand
C
omeOn wants to speed up play in the Swedish market after announcing the launch
of new brand
Snabbare.com – meaning ‘faster’ in English. Snabbare has vowed to offer quicker withdrawals and faster casino play, “without a time- consuming registration”. Registered in Malta, the ComeOn brand promises withdrawals within 15 minutes. Tomas Johansson, interim chief
executive of ComeOn, said: “We see an increasing demand among players to have a faster and more seamless gaming experience. We strongly believe in a future where we simplify the experience for the user and take away unnecessary waiting times and time-consuming steps.”
Snabbare.com is using a pay and
play service that enables a full Know Your Customer (KYC) solution on every deposit.
Johansson added: “With
Snabbare.com we are taking a major step in this direction and it feels great to be able to be the first operator to offer instant play, faster withdrawals combined with tax free winnings to the Swedish players.
Snabbare.com will be a great addition to our already strong brand portfolio and we are already working on bringing more features and improvements to the site.”
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