search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
GOODBYE 2017…


Adi Dagan CEO, Beehive


What was the biggest launch for Beehive in 2017? It’s been another busy year at Beehive, but our October launch of Pulse has to be the highlight. It’s a ground- breaking iGaming BI product which changes the way the industry analyses big data. For too long, operators have had a wealth of information at their fingers tips, but were fumbling in the dark without the means to properly corral it, segment its groups, and draw convincing conclusions for a range of clients. With Pulse, the tools are now available for unpacking every aspect of your business with clear, actionable insights. It’s the culmination of many of years working closely with iGaming data teams around the world, focussing on product, payments, conversion, retention and marketing activities.


What do you think was the most important occurrence for the industry in 2017? I think, from our perspective, the trend towards the personalisation of marketing campaigns. It was high time the industry gave clients what they will come to demand, and I think 2018 will see such demands coalesce across the board. Of course, it will then be up to individual operators to meet those expectations. A ‘one size fits all’ strategy simply doesn’t track the needs of any customer-facing business nowadays, with such an array of behaviours on the books. So, it’s all about leveraging the data at your disposal to better boost your bottom line. Only optimal behavioural data insights and personalising your communication will also unlock the door to dwell-time.


Matt Cole


Managing Director, Blueprint Gaming


What were the biggest events for you in 2017? One of the biggest events for us in 2017 was the launch of TED, the slot game based on the hugely popular Hollywood film. The


5x3 reel adventure became one of the best performing games in the industry in 2017 and is still growing in popularity to this day. The actual gameplay of TED was pivotal, as our design team worked wonders to bring it to life with the creation of various bonus rounds to add depth, thus keeping players engaged for the long term. We also expanded our international footprint significantly by launching games with new operating partners such as Kindred, LeoVegas, Gamesys, 888 and GVC. While we continue to grow our UK business in earnest, moving further into Europe recently became a reality with approval in the regulated markets of Demark and Romania. The further enhancement of our progressive jackpot system, Jackpot King, which quickly cemented its position as a top pick by a


102 JANUARY 2018


What are you most excited about for the industry in 2018? I’d have to say artificial intelligence. AI will undoubtedly be the definitive driver of growth for operators over the next 12 months and beyond. You’ll have read alarming headlines about the rise of the robots, but artificial intelligence for iGaming is a bit more down to earth if no less transformative for the industry. AI marketing in particular is also about machine- learning and generalisable tools which can adapt and even improve their own programmatic systems. Man and machine is still the best combination for now (fusing human creativity with deep AI processing) but anyone operating a legacy platform is soon to be rendered


obsolete. For the capability to offer players truly customised marketing communications (be it messaging, offers or bonuses) is now in the hands of the best algorithms. It’s ground that we should be happy to concede.


What are you most excited about for Beehive in 2018? I think the most exciting part is being in the very vanguard of this technological evolution, and hopefully paving the way to ever-improved and refined marketing solutions. Beehive 5.0 is the latest version of our platform but we will naturally continue its evolution over the coming year, adding to our exciting suite of features which gaming marketers can use to remain ahead of the curve (including our ChatBot). Old- school marketers may baulk at some of our revolutionary code-reliant methods. But at the end of the day, this is simply a question of data processing by a bigger-brained beast. After all, efficient information processing represents the backbone of any intelligent system, and no CRM team can handle these modern-day challenges manually.


number of operators, was another highlight for Blueprint in 2017. 2018 will see a new influx of games adding to the already impressive Jackpot King library of games, taking the number available to over 20 titles.


What do you think was the most important occurrence for the industry in 2017? The quality of slot games has stepped up a level compared to last year. Bonus games have continued to gain traction, particularly in the European market. It’s good to see some of the new market entrants releasing innovative games which have challenged the older established content. Bonus-rich games have traditionally formed the structure of our gaming model. Our popular title Paws of Fury gives players a unique experience with five bonuses available during play. Achieving a feature win offers players the opportunity to redeem or gamble for a better feature and a higher chance of success.


What are you most excited about for the industry in 2018? I’m excited to see how slot development progresses in the year ahead, not only from us but from elsewhere in the industry. As the environment is so competitive it is pushing developers harder to create games which engage players. One thing for sure, though, is that


technology continues to advance at a pace


and we’re likely to see slots become even more appealing as designers are given greater scope to be creative around the storylines they develop and the technology which is available to them.


What are you most excited about for your own company in 2018? 2018 will see a major focus on pushing the boundaries once again and developing new, ground-breaking games for our existing partners and new operators. For the UK, that of course means pushing our bonus model further, but we also have some off the wall concepts that will be released in the second half of the year. We will also be looking at expanding the


presence of Blueprint Gaming even further. Recently our games received certification to operate in the regulated markets of Denmark and Romania. In 2018, we will be looking to build on this achievement as we look to enter both Spain and Italy, which are important territories for a number of our operating partners.


Anything else you’d like to say about the passing of 2017 and 2018’s arrival? It is fair to say that 2017 has been an important year for us. We have made significant progress in positioning Blueprint Gaming as a key supplier who can deliver growth for our partners. We look forward to a successful 2018.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110