ADVERTORIAL Think global, play local
Casinos are the biggest and most profitable segment of the global gambling market – and growth prospects for the coming years are out- standing. But greater efficiency is needed, even in the boom phase.
T
he casino business is an increasingly global market and the major operators are opening new resorts all over the world. Whether in China, India, Japan, Brazil or Russia, it’s the big players like Caesars Entertainment,
Galaxy Entertainment, Las Vegas Sands, MGM Resorts, MELCO, and SJM Holdings who are spending billions of dollars on growth and cost-efficiency. By doing this, they’re supporting automated and integrated cash pro- cessing solutions.
Te global casino market is predicted to grow 8%
annually. Casino operators are benefiting from population
growth and increases in purchasing power. According to a current study by Technavio, the global casino mar- ket will grow by around eight per cent annually from 2017 to 2021, to a volume of 312 billion US dollars. But operating in a worldwide competitive environment means that casinos need to make their cash processes even more efficient and precise, which can’t be done without automated processing. “With high-speed count- ing and sorting solutions, it is possible to consolidate the processing of all cash points – slots, tables, kiosks and non-gaming revenue into a central count room,” explains Jim Goodwin, Global Business Development Director at G+D Currency Technology, Las Vegas.
“With high-speed counting and
sorting solutions, it is possible to consolidate the processing of all cash points”
Integrated solutions wanted Using an integrated solution leads to considerable gains
in efficiency. Reports and counting processes speed up; security and precision increase. When manual operations are taken over by systems, handling and reporting costs decrease. Tat’s why G+D Currency Technology supports automated processing in count rooms from concept to implementation, with state-of-the-art systems and experi- enced consultants.
Count room evaluation A good place to start for any casino is a count room
evaluation. Tis evaluation should include the count room layout and process flow, personnel allocation, scal- ability, information management, speed and throughput, and the availability and reliability of all equipment.
“We analyze all staff operations – how long each task takes”
“If we want to improve the process in a traditional
count room, we analyze staff movements and operations, how long each task takes, and the count room layout and flow. Tat way we understand what is necessary to im- prove the count room operation of the casino,” reports casino expert Goodwin.
Te aim is to develop the most accurate and efficient
solutions, and to reduce the number of full-time pos- itions needed for the count room’s day-to-day opera- tions. Tis makes cash handling processes run more smoothly. Operational sequences also become more secure, as there are fewer sources of error and oppor- tunities for fraud.
Optimize your count room with G+D Currency Technology
• Global presence and extensive experience • Technological leader in sensors and machines • Range of modular solutions for all needs • Specific training, service packages and support solutions
• Efficiency through state-of-the-art cash management software
For further information, details and contact, please visit:
gi-de.com/ct
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