ENSICO CMS d.o.o.


The customer may be the same but it’s a very different business. We bought the ENSICO brand in April 2017, and had changed direction completely by 2018. ENSICO had some problems in the past in its


market, in the Balkans. It’s a lot of work and effort to sell a system – and the main issue for them was no maintenance agreements. They didn’t charge for maintaining the system, just for selling it. Aftersales are very important because it’s so expensive to develop software, and if you have specialist engineers and IT experts they do not come cheap. If you don’t charge customers, you will find problems. The product, the casino management system, is still solid and reliable – it’s been made perfectly. But without charging for maintenance it’s impossible to survive.


CI: Are there plans for ENSICO to broaden its horizons now? CZ: That’s the idea. In the past we have had installations further afield, in Jamaica for example, so we have GLI certification for our CMS. It’s a long and complex process but we passed, and we have SIQ certification as well. One of the reasons ENSICO had problems in the


past was the company felt it was too expensive to go with product to exhibitions. We did our first exhibition in Belgrade in 2017, it


went very well and we will be present at five or so exhibitions a year from here on. We will be at ICE for the first time as well, in 2018, which will be very good for us.


CI: The first ENSICO product was implemented in 1999, so it’s really bringing a mature product to a new market. One of the problems technology companies have in gaming is in gaining the trust of new customers, but with experience and a proven track record from elsewhere it gives you a great advantage. Especially with CMS, which has to be perfect from day one. CZ: Everything has to be so clear, so perfect technically, and we are in an industry where everyone knows everyone, and there are many companies and products. Not so many in the realm of CMS though, it’s a very high level of technology. The knowledge and experience we have acquired over the years is priceless.


CI: Slovenia produce so many technology companies – how do you keep your team together in a smaller country, when there are so many other tech companies who must also be looking for quality staff? CZ: ENSICO had some speciality, and the team was special as they had been involved in the product from the beginning. Those guys are different; some


JANUARY 2018 87


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