ICE PREVIEW
Playtech brings power and innovation to the world’s finest gaming event
The company’s omni-channel Playtech ONE suite of software and BI productivity tools, a huge selection of in-house and premium branded content and more can be found on N6-140
designed by our diverse yet highly collaborative eight global studios as well as our entire next-generation offering – by far the most comprehensive, powerful and innovative in the industry today.
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Gaming Platform as a Service (GPAS) A key highlight of Playtech’s stand this year will be the revolutionary approach to content creation, discovery, configurability and delivery using Gaming Platform as a Service (GPAS) and the Playtech Games Marketplace, that both work together to reinvent content creation and delivery. Playtech has developed a next-generation
content ecosystem with GPAS at its core. GPAS is the power behind Playtech’s next generation content and the Playtech Games Marketplace, a unified games delivery platform and developer programme, enabling accelerated maths creation for games and full licensee game discovery capabilities across all channels. GPAS delivers high quality, best-performing
content in an instant, using a drag and drop maths engine to create any type of game with any array of features for any type of market or player. Access real-time stats (RTP) calculation, model sharing and collaboration, component reuse within and between games and immediate deployment. GPAS provides a further evolution of
56 JANUARY 2018
t ICE 2018 we will showcase our Omni-channel Playtech ONE suite of software and BI productivity tools, huge selection of in-house and premium branded content
partnership both with licensees and content providers and developers. In partnership with licensees GPAS develops content to any precise requirement, flexibly and efficiently, no matter what the need. Under the Playtech Developer Programme
tnership both withlicensees and content
GPAS enables developers and content providers to either submit existing or create new, high-quality HTML games and gain access to Playtech’s global distribution network in multiple jurisdictions and across multiple channels. Developers submit their game to Playtech which is then managed via the Playtech Games Marketplace with access to an intuitive interface and real-time statistics. Everything they need is online.
GPAS Retail GPAS also enables HTML5 games to be delivered not only to online devices, but also to land-based slot machines. Games are delivered to slot machines and run in ‘true retail fashion’, interacting with multiple screens, and full access to interactive hardware such as buttons and lights and gaming machine peripheral devices. By using GPAS productivity tools, adjusting a game for the retail floor is simple and includes game volatility, feature frequency, high-end graphics and much more. HTML5 games delivered through GPAS to land-based slot machines have instant appeal to traditional retail players and are indistinguishable between HTML5 games on
retail cabinets and traditional C++ games on the retail cabinets. Playtech’s revolutionary high-productivity,
rapid game development tools can modify and optimise HTML5 games, run them on a slot machine simulation environment, generate slot machine deployment packages and transform HTML5 games into true retail titles in a matter of hours. This has never been done before, but today Playtech has made this possible.
Playtech Games Marketplace The Playtech Games Marketplace is a highly secure web-based system for both operators and game developers, completely reinventing the way content is discovered, created, configured and delivered. Logging into the app store style layout
operators can access, browse, install and manage any or all their Playtech Omni- channel games content on Marketplace in an instant. Select from more than 600 smash hit Playtech games, plus, the industry’s best third-party content and configure any game in a single click, anytime, and anywhere. Developers and content providers can use
Marketplace to access its cutting-edge content management tools and ensure their games enjoy the most attractive presentation opportunity to bring their content closer to Playtech licensees and access the world’s widest distribution network. Combined, all of this opens a new gaming gateway to more sales and more success.
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