n the fast-paced realm of KBB retail, where precision over a multi-step customer journey is crucial, retailers are frequently inundated with a plethora of unconnected software applications. This patchwork of technologies that fail to communicate effectively is a fragmented approach that will hamper productivity and stifle growth and innovation. Digital transformation has long been championed as the antidote to this chaos, but it’s a misconception that it’s only relevant for large organisations. Independent retailers, in particular, stand to benefit immensely from embracing digital transformation. Anthill Rapid was made for this very reason. It is a pre-configured CRM & Business management tool designed to fit any independent KBB Retailer.
Anthill – KBB retailers need digital transformation I
start on your website through paid ads, a Google search or even a Facebook page. As soon as your customer fills in a form, that information is brought straight into Anthill via its APIs, and the customer is allocated as a contact task for the correct member of your team. It is also added to a workflow process with built-in automation to ensure the customer is not dropped and communication is maintained. Imagine the time and effort saved, and the increased efficiency and productivity that can be achieved with this streamlined process! Another scenario to consider involves a
So, what is the goal of Digital Transformation? The goal is to seamlessly integrate diverse systems to form a unified ecosystem that boosts in-store productivity and enriches customer interactions. Consider this Scenario: where does that inquiry go when a customer submits a form on your website? What system is in place to ensure that the customer is managed professionally and on time? With Anthill, though, your customer’s Journey may
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customer’s progression from the design and quotation stage to the sales stage, invoicing, and purchase order generation. How often do you find yourself excessively entering customer details and order specifics into multiple software solutions, meaning you are double-handling and, in some instances, triple-handling customer data? Many KBB retailers accept dual entry and its inefficiency as standard practice. Yet, double-handling data increases the risk of errors and the chance of overlooking crucial items or tasks.
Anthill overcomes this with its ability to communicate with third-party software. A perfect example of this is the interaction between Winner Flex. The customer is managed in the Anthill platform, and when it gets to the design stage, Anthill sends the customer details to Winner Flex. When the design is complete, Anthill retrieves that customer project, the renders, the floor plan, the commercial data, generates quotes, facilitates quoting with real-time manufacturing pricing, creates invoices, and even raises purchase orders—all while maintaining consistency across all stages with the same set of data. This means Anthill is your single source of truth regarding your customers’ journey within your business.
www.anthill.co.uk
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