Still on a Rohl


Nigel Palmer, House of Rohl/Aqualisa Head of Communications Marketing EMEAA, offers a view on the market from the luxury kitchens and bathrooms group based on the biggest events of the year so far.


nyone who was fortunate enough to be in Milan for Design Week would have found it hard to believe that Europe is in the middle of an economic slowdown. Central to Design Week is the furniture fair, Salone del Mobile, the most influential interiors exhibition in the world. To some veterans, this was the busiest and most exciting show for years.


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For the House of Rohl team, Salone del Mobile represents our biggest marketing investment by far, but the opportunities it offers are unique. Nearly 400,000 visitors from 180 countries. Over 5,000 journalists and countless online influencers. Exhibition space equivalent to 30 football pitches! Although Salone takes place annually in Milan, the International Bathroom Exhibition is only every two years, so the 2024 event was critical for us,


6 BKU MAY 2024


with major launches from our brands Victoria + Albert (baths) and Perrin & Rowe (brassware). For anyone feeling pessimistic about 2024-25, Salone was a huge fillip.


Looking back over the last few years, both our bathroom and kitchen businesses grew strongly


after the Covid crisis. Consumers spent more time at home during lockdown and thought about the areas they needed to improve. They were eager to get these projects going once the lockdowns were lifted, and some our UK sites had to add extra shifts to manage demand. We knew that this level


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