idealoo is in the running for a third industry award, as interest continues to grow worldwide for its unique foldaway toilet mechanism.
Hidealoo’s foldaway toilet mechanism proves a hit H
The patented Hidealoo frame is designed to support homeowners and developers to maximise the use of the space they have available. It can be used with any standard UK wall hung toilet and allows it to be moved through 90 degrees, meaning it can be hidden inside a cabinet, cupboard, or wall space when not in use. As well as creating more flexible floor space, the frame provides an opportunity for additional toilets to be installed where adding a new bathroom may not otherwise be possible. For example, by allowing a toilet to be fitted within a utility room cupboard, or in a cabinet underneath loft eaves. Since launching in the UK in 2023, Hidealoo has seen interest soar amongst both trade and consumer customers. The frame can now be found in homes across the world including Singapore, Romania, Austria, Germany, Slovenia, Ireland, and the USA.
Monty Ravenscroft, inventor and founder of Hidealoo, commented: “When people first come across Hidealoo they often have questions about how the system works. The answer is, we’ve spent many years engineering, perfecting and testing every element. From our robust, flexible waste pipe to the folding mechanism itself, which can take 400kg in weight and has been tested through 250,000 uses.”
He continued: “We know from speaking with industry that Hidealoo’s ability to open the door to
additional installations is really appealing. For example, we’re seeing the creation of multipurpose shower rooms and cloakrooms, extra facilities being added to loft spaces and within attic bedrooms, and the use of space in compact bathrooms being maximised.”
Hidealoo is a finalist in the category of ‘Best New KBB Product’ at the BKU awards. The shortlisting follows hot on the heels of Hidealoo picking up two other awards in recent months - a kbb Innovation ‘People’s Choice Award’, voted for by those in the trades, and a Top Design Award at the European Product Design Awards. To find out more contact Hidealoo or visit our
website.
+44 (0)1420 557564
contact@hidealoo.com
www.hidealoo.com
14 BKU MAY 2024 BEST OF BRITISH EDITION
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