A New Look for Roper Rhodes Fitted Furniture L
eading bathroom furniture supplier Roper Rhodes have refreshed the brand’s fitted furniture collection for 2024, introducing 6 new finishes, new handle choices and a distinctive new range - Elan. The launch adds to an already well- rounded provision, with line extensions to the brand’s traditional offering- Burford- and their slab-fronted contemporary furniture- Aruba.
New Styles
The hallmark of the new collection is Elan, a versatile and transitional range of cabinetry that perfectly marries classic and modern styles. A homage to the traditional Shaker door, Elan features a slim border detail that surrounds the fascia fronts for a seamless, sophisticated look. With five colours to choose and proprietary handles for a completely custom look.
New Finishes
The collection has been enriched with six new finishes, adding depth to an already impressive range. These include a warm Terra, classic Black, Sage, Manor Green and Dusk Blue colourways, as well as a textured Oxford Oak, extending the total collection to 17 unique finish options. Senior Furniture Category Manager, Keith Alcock said, ‘According to our research, which aligns with Pinterest Trends, demand for green finishes has increased by 20% year on year, while warm and bold finishes such as Terra and Black continue to gain momentum. Our new collections also align with key colour trends for 2024, and
38 BKU MAY 2024
we’re confident the changes will be well received by retailers and consumers alike.’
New Storage
In response to evolving consumer needs, the brand has also broadened its storage options. Noteworthy additions include above-the-counter storage cabinets, optimally designed for placement over WC units to maximise space utilisation. Additionally, the new pull-out drawer storage is perfectly suited for accommodating tall bottles and essential bathroom items, blending functionality with sleek design to meet the needs of the busy modern bathroom.
10-Year Guarantee
Roper Rhodes remains steadfast in its promise of quality, underlined by an industry-leading 10-year guarantee on all fitted furniture.
This exciting new chapter for Roper Rhodes is set to redefine expectations within the bathroom furniture market. By focusing on both innovative design and practical enhancements, the brand is poised to meet the growing demand for high-quality, beautifully designed bathroom solutions that cater comprehensively to the needs of today’s consumers.
For more information and to explore the full range of options, visit the website.
CHALK WHITE TERRA
CONISTON BLUE JUNIPER GREEN POWDER GREY MUSSEL
DERWENT BLUE GLOSS DARK CLAY GLOSS WHITE OXFORD OAK BLACK
www.roperrhodes.co.uk
DUSK BLUE SAGE GREEN MANOR GREEN SLATE GREY PEBBLE GREY MOCHA
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