Q&A INTERVIEW WITH FLAIR Sarah-Jane Tyndall
Flair
Matt Broughton caught up with Flair’s National Sales Manager, Sarah-Jane Tyndall, at kbb Birmingham.
Matt Broughton: What’s new that you’re showing here?
Sarah-Jane Tyndall: First and foremost, we have two new colour additions to our ETO collection - brushed bronze and brushed nickel, which will be available in the Summer. So that means that the ETO collection will be available in silver, matte black, brushed brass, brushed bronze and brushed nickel. Because all things bathrooms now are colours (gone are the days when everything was chrome and white!) it’s all very colourful now. If you’re not able to provide alternative colours, then you’re just not in the game anymore. We also have an additional new colour to our modular AYO wet room collection, country bronze, and that now brings us to offering nine different colours in that particular range. You can choose from either clear glass, opaque or fluted glass and nine different colour finishes. And, last but not least, we are launching a brand new 6mm premium range of products, ILI and BABY ILI, which are the final additions to the Harmony collection. So we have in that particular collection now ILI, which is a 1950mm tall, 6mm toughened safety glass that’s a premium 6mm product. It has a silent wheel track system, which is virtually unheard of in that particular level of product in the industry. It’s going to be available in chrome, black and brushed brass. We also offer BABY ILI which is designed specifically for low and sloping ceilings. Born out of the ingenuity of the ILI range, BABY ILI is a collection of 1800mm high shower doors that boast the same technological and stylish innovations as its larger counterpart.
MB: And what have you got going on as far as compact space offerings for people with less to play with? SJT: So on the stand we have bifold doors. Usually people don’t choose to have a bifold door basically because they have no room to open the hinge door, or they don’t have a big enough space for a sliding door where they have access to get in and out. But thankfully, our ORO collection has a beautiful, bifold door, which opens out as a hinge door as well. It has things like countersunk hinges, which make it an absolute dream to keep clean because there’s nowhere for dirt, grime and limescale to gather. As well as the Bifold door from the ORO collection, we have an infold door from the ETO collection. An infold
16 BKU MAY 2024
door is basically an alternative to a hinge door where half of the glass falls into the space, and half of it only half protrudes into the room. So instead of a full 900mm door protruding into the room, you’d only have 450mm of that protruding into the room - the other 450mm will open back to the wall inside the enclosure. So really giving very, very healthy access.
MB: Could you talk a little bit about what Flair is doing to support the bathroom retailers and installers? SJT: First and foremost, we are the brand of choice for installers. We put a very, very high focus on installers and how we feel they’re really the influencers of a brand, so it’s up to us to work with our retailers to sell our brand to their installers and to end users. But we do directly influence the installers as well. So, the likes of our ETO collection and our ILI collection from the Harmony ranges have a Patented click fit assembly system. So both of those ranges are screw-free and it is a profile and a top frame that clicks into place, making it an absolute dream for the installers. We know that if the installers enjoy fitting it, they will tell the retailers (and they’ll enjoy selling it because our service is good). We’re very aware that having good products is just one part of it; we need to have good products, we need to have good people, and we need to have first-class customer service.
MB: So you’re relying on them to evangelise the brand all the way down the line... SJT: Absolutely - it’s crucially important. In terms of the retailers, we’re elevating our brand all the time. KBB has seen the launch of Waterfall by Flair - the project that we worked on to bring our products to a really beautiful setting in Donegal with a secret waterfall. It was a real challenge for the team because a lot of people who’ve been on and seen the video and the assets from the shoot have asked us if it’s CGI simply because it looks undoable. And then we showed the behind-the- scenes video, and we see it happening and all the snippets of how they managed to climb over terrain, through really windy conditions and actually carry out the shoot down there. It’s quite phenomenal. But the whole reason behind that is to elevate our brand and to produce these beautiful images that you can see around you that are going to be accessible to our retailers. We have also been asked several times over the past few days for the result of that project, which is the video of the promotional video. Our retailers are asking for that to play on a loop on their screens in their own showrooms.
MB: And what’s next for you guys for the rest of this year in the UK? SJT: What’s next for Flair ... is lots and lots and lots of exciting things! I think the product innovation that we’re showing here today is a really good sign of what’s to come.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84
