COMPACT BATHROOMS Ben Bryden
RAK Ceramics UK
Ben Bryden, Sales and Marketing Director, RAK Ceramics UK, talks about how 2024 has treated the company so far, and what else we can expect from the brand this year.
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he first quarter of the year has already been a busy one for RAK Ceramics UK. “We’ve introduced additions to some of our best-selling collections,” explains Ben Bryden, “including a stunning matt black option for our designer RAK-Cloud sanitaryware and a black colourway on our RAK-Resort modular furniture. It’s a trendsetting look that we’re pleased to be able to offer on some of our most popular lines, enabling our customers to integrate it into their bathroom designs with ease.
Compact bathrooms are an important section of the market. While many of us dream of large, luxurious, and open-plan bathrooms, the reality is that the average UK bathroom measures little more than 2m x 2m and so that’s the format that designers often must work with. Within this, it’s important to marry functionality with elevated style in the compact bathroom and designers can achieve this by prioritising multifunctional fixtures and clever storage solutions without compromising on aesthetics.
Small bathrooms favour space-saving options like floating vanities or wall-mounted cabinets to free up floor space and create a sense of openness. For sanitaryware, compact fixtures such as corner sinks, shallow-depth WCs, and walk-in showers are gaining popularity. These designs maximise utility without sacrificing comfort.
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Standard bathroom ranges can be utilised in the compact setting, so long as the designer is mindful of the space there is to work with and use it wisely
“The RAK-Petit collection has been designed with the smaller bathroom in mind,” says Ben, “with sleek, minimal lines of the washbasins, for example. However, that’s not to say that this collection isn’t suited to larger spaces too. Likewise, standard bathroom ranges can be utilised in the compact setting, so long as the designer is mindful of the space there is to work with and use it wisely.”
RAK has some exciting product launches coming up over the next few months, not least of which are new stainless steel washbasins, RAK- Ignot. Available in four shapes and three finishes, this collection is a good example of how RAK Ceramics is always fast to respond to trends and customer demand. There will also be additions to the popular RAK-Des and RAK-Valet ranges with new basin frames and towel rails, plus new illuminated mirrors.
RAK Ceramics UK is attending CDW24: “Our Design Hub at 100 St John Street will be part of the Clerkenwell Trail again this year, after a very successful inaugural event at last year’s CDW,” says Ben. “We’re hoping that the sun shines and the crowds turn out for what is a vibrant week in this area of London. We’ll be showcasing our latest bathroom, kitchen, and surface products at the Design Hub on each of the days, with cooking demonstrations where visitors get to see just how innovative the CookingRAK induction surface is.” RAK is also planning a not-to-be-missed Arabian Night-themed closing party. “Last year’s closing party saw guests dancing on the street’s of Clerkenwell, so we’re planning for more of the same in 2024!”
34 BKU MAY 2024
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