Focus on Inkjet Printers Inkcups
Direct to object printing can enable diversification and deepen customer relationships
Today, brand owners and consumers expect a more tailored approach, and this represents a lucrative new upsell opportunity for many wide-format print service providers. Recognising this, numerous wide-format print and signage businesses are exploring ways to diversify into promotional products, both to complement existing services and to deepen customer relationships. For many, direct to object digital inkjet printing technology from Inkcups is breaking down barriers to entry to this revenue generation opportunity. Inkcups’ Helix range: Cylindrical direct to object printing
technology makes it possible to not only produce tactile effects and edge-to-edge, 360° graphics on straight-sided and tapered cylindrical objects, but to do so cost-effectively on demand and in runs as small as one or as large as ten thousand. The award-winning Helix ONE offers all of this in an entry-level benchtop machine that is compact, user-friendly, and offers all of the versatility that a PSP might need to offer highly decorated drinkware, customised candle holders or even personalised
IInkcups X5-T High Throw flatbed inkjet printer nkcups X5-T High Throw flatbed inkjet printer
packaging to complement their service offering. Inkcups’ X5-T High Throw flatbed inkjet printer: The High Throw enhancement to Inkcups’ already popular X5-T increases the ink throw distance between the print head and the substrate, enabling high quality, accurate prints on contoured, rounded, slightly curved, and irregularly shaped objects such as handled mugs, stress balls, stepped drinkware, and sports equipment. A 19.7in (500 mm) drop table expands product customisation options further by enabling printing onto exceptionally tall items such as cooler boxes and hard luggage. Of course, diversifying into a new market is never simple,
however, adding promotional or customised items can be a logical next step, particularly when you consider the appeal of simplifying procurement and brand compliance for their customers.
www.inkcups.com
To advertise with us: Contact Krysan Hallett on 01622 699 182
or email
khallett@datateam.co.uk for more details
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