Project News
BackLite UK unveils its newest addition to Landmark Series
L
eading premium DOOH operator, BackLite UK, has expanded its deluxe large-format outdoor advertising portfolio with the launch of The Knightsbridge.
The assets of the site are owned by Wildstone, the world’s largest owner of OOH infrastructure, while BackLite UK handle the media sales for the site. The Piccadilly Underpass site, which sits alongside Hyde Park Corner, incorporates two new 2.8×14.4m screens, which between them generate more than three million fortnightly impacts. BackLite UK chose Daktronics’ 1440x280px 10mm Outdoor Blue displays due to their high quality and contrast, strong sustainability features and industry-leading processing. Jack Fleming, head of sales for BackLite UK, said: “The Knightsbridge
Burberry, Club Med and Franck Muller are among the brands now advertising on the site
is a fantastic addition to our Landmark Series as it fits perfectly within our most prestigious collection. “We quickly recognised the site was much more than an underpass and we worked closely with Wildstone to develop it into something that really stands out.”
Andrew Foster, group partnerships director for Wildstone, said: “This is just one of a number of high-end refurbishments we’re carrying out in partnership with BackLite UK and given our success here, we’re excited to see what the future holds.”
P
Positive+ installs new signage and POS for Hollywood Bowl New signage and POS for Hollywood Bowl
osting on LinkedIn, design, print and production solutions specialists, Positive+, has
announced it designed and installed new food and drink signage and point-of-sale materials for Hollywood Bowl Group. With over 70 centres across the UK, Hollywood Bowl Group needed to ensure that each site is appropriately stocked with effective marketing communications.
The brief included creating drink menus, signage and banners, all designed to work seamlessly together in a busy high-traffic environment.
To ensure cost efficiency and to minimise wastage, the team at Positive+ made recommendations on which items should be bulk printed and which items
should be printed on demand, while agreed trigger levels ensure that stock is always replenished quickly. The end result from wayfinding to point-of-purchase, showed every touchpoint plays a role in shaping the customer experience and reinforcing brand presence.
The company also supports Hollywood Bowl Group with seasonal printed marketing campaigns that encourage its customers to get together for Easter, Summer, Halloween, Christmas and other special occasions.
Embrace Building Wraps completes project for Westminster Tower E
mbrace Building Wraps has delivered a printed scaffold wrap for Westminster Tower, a new high-end
development on Albert Embankment in London.
The company transformed the site with a three sided, 485m/sq digitally printed solid PVC wrap, which masked the scaffolding while turning the structure into a marketing canvas.
To ensure a seamless finish, the team at Embrace carried out multiple test prints to match two different substrates aligning the wrap with the printed ACP
| 24 | May/June 2026
hoarding installed by others. Given the exposed riverside location, the company also engineered additional rear supports to protect the wrap against strong winds coming off the Thames. At project completion, the wrap will enter Embrace’s recycling programme, and it also funded the planting of 485 new trees in its global forest to match the square meterage installed. Greg Forster, managing director for Embrace Building Wraps, said: “Another great example of how savvy clients see the benefits of using
essential construction site structures as effective marketing tools that enhance the urban landscape.”
The printed scaffold at Westminster Tower
www.signupdate.co.uk
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